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Who is this for? How can we use it?

Who is this for? 

Every person and organisation working in creativity and culture is different. You might already be telling the world about your work and the difference it makes, or you might be dipping your toe in the water.

This toolkit shares lots of different actions you can take to shout about your work, and make the case for publicly-funded creativity and culture.

You might be part of a large team, or working on comms all by yourself. Look at these pages and find what’s going to be useful to you.

Why is this important?

Making it clear to your audiences, visitors and participants that your brilliant work is only made possible thanks to their money is really important. Taxpayers and National Lottery players need to know the difference their contribution makes, and that your work is theirs to enjoy!

By making this link clear, we’re in the best position to make a case for more investment in creativity and culture.

Let people know where your funding comes from

Let people know where your funding comes from 

Use our logos on all your publicity materials, in your buildings and on your digital channels.

In addition to using our logos, tell people that you’re publicly funded on your other channels.

The checklist below provides lines you can use when talking to the media and stakeholders, a boilerplate for your press releases and a message you can include on your digital and social bios.

An elderly lady sits down with a smiling young girl.
Photo by Photo: @ Richard Heald
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Tell us

Tell us what you’re up to

Share your work with us so that we can shout about the brilliant things made possible thanks to public funding. And, when we’re speaking to our stakeholders, we can evidence the difference made by creativity and culture.

What are we looking for?

  • Tell us what your plans are for 2024 - we might get in touch to profile your plans through our digital channels
  • Share an inspirational story about a colleague, volunteer or audience member – we might get in touch to profile the story through our digital channels
  • Let us know if you have data or evidence of your impact – we might use that data or evidence when advocating to key stakeholders or share it through our digital channels

How to let us know

Get in touch with your local Arts Council communication team.

In an outdoor setting, a crowd gathers next to a lighthouse to watch a huge mechanical dragon.
Photo by The Hatchling – Trigger. Image credit Dom Moore
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The Hatchling – Trigger. Image credit Dom Moore

How to tell your story

How to tell your story

How to make the most of each channel and the hashtags to use.

Social media logos on a purple background

Learn more about pitching your story to the media and helpful resources.

Media symbol over purple background

Get your work on the radar of local stakeholders

People over purple background

Let us know

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Is this helpful?

We’d love to know if these tips and resources are helpful and if there’s any extra support you’d like from us. 

LET US KNOW