Making the case: say it loud on social media!
Social media is a powerful tool for demonstrating the difference creativity and culture makes in our individual lives and our communities.
Why is social media important for making the case?
Why is social media important for making the case?
Social media is a great way to let the public know about the difference creativity and culture is able to make in all our lives thanks to public funding. Use your channels to show how public funding enables your work and positively impacts the lives of your audience and your local community.
We know every organisation is different – you might have an award-winning social media team working their magic. But if you don’t, or you’re new to social media, you might find the following information helpful!
Get involved using our hashtags:
Get involved using our hashtags
Need some social media support?
Need some social media support?
Why not check out our Digital Culture Network – they provide practical, on the ground help to support you with all things digital, including social media.
Other support
AMA - The Arts Marketing Association is a membership body working with individuals and organisations in the arts, culture and heritage sector. Supporting you to reach more audiences with training, resources, and networking.
Within the platforms – there’s great support available directly on the social media platforms themselves.
- Like TikTok support, a great intro for getting to know the basics.
- And Meta, which can support you with platforms Instagram and Facebook.
- Twitter help centre can also support you with using the platform.
showcase
Making the case for creativity and culture
Help us spread the word about the difference creativity and culture makes in each of our lives, all made possible thanks to money from the public!
Social media
Social media channels
Instagram is best known for being visual – perfect for making the most of your images and videos to give people an insight into your organisation.
Facebook is a great way to engage with a community and keep people up to date with your events. You could also join local community groups to find out what’s top of your audiences’ minds.
Twitter is a platform for conversations, news and stories. It mainly helps you reach people aged 25-34.
TikTok is a new and exciting video platform, well known for reaching a younger audience and racking up thousands of views by using trending sounds, effects and topics. The platform is a great place to share stories on development and empowering stories that can inspire the sector.
LinkedIn is where you can speak to your stakeholders and local decision makers, as well as finding candidates for your latest job vacancy. You might want to share data and evidence of your impact on this channel.
Snapchat allows you to share short, temporary stories to create fun, brief and engaging content with your followers, who tend to be a younger audience.