Make the case – advocacy toolkit

Hand drawn iIllustration by Supermundane with lots of intricate lines and patterns

Collectively, we can tell a powerful story about the valuable impact of public investment. Whether you are the CEO of an art and culture organisation, an artist, museum goer or enjoy participating in other art activities, we can all spread the word that #culturematters.

These pages are designed to help you reach out to different audiences and have a conversation about why #culturematters. There are three simple steps to making the case:

A very large crowd watches a music performance in a Liverpool shopping centre.

1. Create your story

Create a compelling story to engage different audiences with the value of art and culture

Image captions
Top left to bottom right: 1. Opera North's Festive Fanfare 2015 in Liverpool. Photo © Opera North 2. Darren speaking at the British Library last night. Photo © Luca Sage. 3. Directors participating in Springboard, part of the Young Vic Directors Program. Photo © Helen Murray. 4. The Colour of Time at Cast, Doncaster. Photo © James Mulkeen 5. Full cast and chorus from the all-female musical Dreamers at Oldham Coliseum Theatre. Photo © Joel C Fildes / Oldham Coliseum Theatre 6. Belgrade Theatre's Asian Youth Theatre - Somewhere To Belong. Photo © Nicola Young / Belgrade Theatre 7. Are you stuck in a 'filter bubble'? Photo by russavia, licensed by CC 2.0. 8. Illustration © Arts Council England 9. Plymouth Music Zone participants making music. Photo © Plymouth Music Zone / Kevin Clifford 10. Atmosphere by Edmund de Waal at Turner Contemporary. Photo © Benjamin Beker. 11. Pitt Rivers Museum. Photo © University of Oxford. 12. Digital Utopia: Digital R&D Fund for the Arts Event at HeartnSoul. Photo © Digital R&D Fund for the Arts / Nesta.