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By 2030, we want England to be a country in which the creativity of each of us is valued and given the chance to flourish, and where every one of us has access to a remarkable range of high-quality cultural experiences.

Let’s Create is the result of nearly two years of evidence-gathering and consultation with people working in museums, libraries and arts organisations, the public, our stakeholders and our staff. 

The Strategy centres around three Outcomes which we will work to deliver over the next decade: 

  1. Creative People: Everyone can develop and express creativity throughout their life.
  2. Cultural Communities: Villages, towns and cities thrive through a collaborative approach to culture.
  3. A creative and cultural country: England’s cultural sector is innovative, collaborative and international.

To achieve these the Arts Council and the organisations and people we invest in will need to adapt, steered by our four Investment Principles:

  • Ambition & Quality: Cultural organisations are ambitious and committed to improving the quality of their work.
  • Inclusivity & Relevance: England’s diversity is fully reflected in the organisations and individuals that we support and in the culture they produce.
  • Dynamism: Cultural organisations can thrive and are better able to respond to the challenges of the next decade.
  • Environmental Responsibility: Cultural organisations lead the way in their approach to the climate emergency.

By committing to these Investment Principles, we believe organisations will be able to deliver the Outcomes and provide even greater benefit to the public.

In spring, we will publish our first Delivery Plan, that will include a set of priorities and detail how we intend to deliver the Strategy for the period 2020-23.

Looking for a different format?

Our strategy for 2020-2030 is also available in large print, audio, BSL, Easy read and Braille.

Find the version you require >