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FAQs

What can Illuminate do?  

Last updated: 1 November 2023

Illuminate is the Arts Council’s new audience data platform, it launched on Thursday 1 June 2023. Use of Illuminate is mandatory and free to access for organisations in the National Portfolio, and some others in receipt of funding from the Arts Council.

 The platform’s key features include:  

  • Activity/Events Log allowing direct entry of activity/event data, locations and attendance figures.
  • Audience Surveys allowing users to build surveys and collect audience data.  
  • Box Office/Ticketing Data which currently integrates with some box office systems to ingest audience ticket data. Users can also choose to manually upload this data.
  • Insights which will analyse your audience data and provide visualisations and recommendations.

There is a Training Module within the platform where users can access guidance and other materials to help navigate and get to grips with using Illuminate.

Once data is input to Illuminate, the platform allows users to access a single view of their organisation’s audience data, benchmarked against regional and sector datasets.

We are keen to develop this platform with user feedback in mind and will continue to work with PwC on enhancements which support organisations to get maximum benefit from the tool. We welcome user feedback but please note any updates will be reviewed together with, and tested in relation to, their impact on the majority of users of Illuminate. This process will take time and we appreciate your patience while we work through feedback and develop Illuminate.

How do I access Illuminate?

Illuminate can be accessed through your web browser.

Take a look > 

What training, guidance and support is available?

All users of Illuminate should refer to the Training Module within the platform – where you will find ‘How-to’s’ and guidance on each feature of Illuminate. Currently available within Illuminate’s Training Module:

  • Illuminate Overview
  • Minimum Requirements for NPOs and CPPs
  • Relationship Manager Overview
  • How to Create Locations and Activities / Events
  • How to Complete Quarterly Activity Confirmations
  • How to Create and Issue Surveys
  • Survey Question Selection
  • Survey Best Practice
  • How to Upload Offline Survey Responses
  • Survey Collection Fieldwork
  • Box Office Data Upload
  • API Connection for Box Office Integration
  • Insights Overview Reference Guide
  • New User Account Creation
  • User Management

The Training Module includes links to, upcoming Training/Clinic sessions, recordings of previous training and other useful videos.

The Illuminate newsletter will highlight details of upcoming sessions as well as how to sign up to these as they become available.

PwC will continue to add and update resources, ensuring the most up to date information and guidance is available for all users.

The Arts Council host this set of FAQs on Illuminate, which we will update at regular intervals.

What if I cant find an answer to my queries  in the FAQs?

If you have technical queries or need to report a bug within Illuminate, PwC’s dedicated Illuminate Help Desk can support queries about the platform. Open 9am to 5pm on weekdays (excluding bank holidays) and you can contact them via email or telephone:

The Arts Council’s Customer Services team can also help with

  • queries relating to Arts Council data reporting requirements.
  • Collecting your suggestions for new optional questions or box office providers not currently connected.
  • collecting your feedback on the platform.

Contact via email, live chat or phone

Our teams are working closely to provide up to date support to users of Illuminate.

Who has access to Illuminate?

The first organisations to have access to Illuminate are National Portfolio Organisations (NPO), Investment Principle Support Organisations (IPSO) and Creative People and Places Programmes (CPP) and other organisations who have use of Illuminate included as a condition of their funding from the Arts Council.

On 1 June 2023, Grantium main contacts received a ‘Welcome’ email from Illuminate. This provided these contacts with a link to access Illuminate and create a user account. All Grantium main contacts have been granted “NPO admin” user access, which means they can create new users for their organisation.

(Please note ‘NPO Admin’ user is simply the admin role available in Illuminate, it is also relevant to IPSO, CPP and other accounts)

If you are not the main Grantium contact but feel that you would benefit from having an Illuminate account, please get in touch with your main contact, and request that an account be created for you. If your organisation is struggling to get this set up, please contact the Arts Council’s Customer Services team - we will need to verify that you are connected to the organisation in question.

Will I have to pay to access any features of Illuminate?

No, all features of Illuminate will be and will remain free to access for all registered organisations. 

Where will communications about Illuminate be sent?

An Illuminate e-newsletter is distributed to all registered users.

NPO, IPSO and CPPs can expect to receive funding-related communications directly from the Arts Council, as in previous investment rounds. These may also include Illuminate related content from time to time where this is relates to reporting requirements. These FAQs will also be updated at regular intervals.

The language used in the platform isn’t reflective of what I do.

For the purposes of the platform, we have used certain language to attempt to capture the most widely used terms for different features. We’re aware the terms used may not fit with the language used by all organisations, however they should still relate to your activity.

Below is an explanation of the language used in Illuminate and how it may relate to what you do:

  • By ‘audience’ we mean the broad range of people who experience an organisation’s work – you may refer to them in another way, such as participants or visitors for example.
  • By ‘event’ we mean any activity that an organisation puts on which has an ‘audience’ or particpants – this could be an exhibition with general admission, a participatory workshop, a performance, a reading etc.
  • By ‘box office’ we mean any ticketing options that support data integration or upload to the platform
  • By ‘NPO Admin’ we mean the main Admin user(s) for your account. Admin users can make use of all functionality within the platform including account management e.g. creating and/or deleting other user accounts.

As we continue to develop the platform, we will keep the language under review.

Reporting requirements 

What am I required to do?  

It is vital that the Arts Council obtains robust data about the audiences of organisations in receipt of regular public funding. Illuminate has been designed to enable organisations to meet reporting requirements and provide the Arts Council with data about their activity and audiences. This includes:

  • activity level information (adapted from the previous Annual Survey requirement) including where activity is taking place, when it’s happening, and information around the type of event, distribution and total audience volumes. This remains mandatory for all organisations.
  • postcode and demographic data (for example, ethnicity, age, sex/gender, disability, sexual orientation, socio-economic status) from a representative sample of audiences using a set of mandatory survey questions determined by the Arts Council. These questions will support you in understanding more about your audiences, you can supplement them with those from a list of optional questions. This remains mandatory for CPPs. Surveys are optional for NPO and IPSOs for the financial year 2023/24 only.
  • box office/ticketing data ingested directly from connected box office providers, currently Ticketsolve and Spektrix.

Unless stated otherwise, data is to be submitted to the Arts Council through Illuminate on a quarterly basis. All organisations must report on their activity and audience figures in Illuminate, ensuring this is kept up to date and accurate.

How does Illuminate work with the Annual Survey?

The NPO Annual Survey will still take place on an annual basis (at financial year end at the end of March) through a system called Qualtrics; this is separate to Illuminate. Where applicable, data collection will include workforce statistics (including leadership); training and accessibility; income and expenditure; digital content; accessibility of work/venues; international reach; and learning and participation. The only change is that activity and audience numbers, which were previously collected through the Annual Survey, will now be collected through Illuminate on a quarterly basis.

Please refer to the guidance on the NPO Annual Survey to understand your reporting requirements at the end of the financial year. 

Are there exemptions for use of Illuminate?  

No. There are no blanket exemptions from use of Illuminate. All organisations must provide information on their activity/events and total audience numbers each quarter through the platform.

Between June and September 2023 some NPO and IPSO organisations were granted exemption from the requirement to share Audience Survey data with the Arts Council based on meeting published criteria. These were for Audience Survey data only. While we have relaxed the requirement for NPO and IPSO audience surveys to be submitted through Illuminate in 2023/24 there will be no further exemptions granted.

We will communicate updated details and any refreshed criteria in advance of April 2024.

What’s the difference between Illuminate and the Impact & Insight Toolkit? And do I need to use both?

Both platforms use similar data collection methods (for example, surveys distributed to people who attended an event). However, the data is collected for different purposes. Following analysis, the insights you uncover help you to answer different questions. 

Illuminate will help you to understand which audiences you are reaching, and who you aren’t.

The Impact & Insight Toolkit helps you to evaluate specific pieces of work and measure progress against your ambitions. Find out more about the toolkit here.

The tools are managed separately and will not integrate with each other. However, they will both host the same core demographic questions, making data collection and comparison easier across the two. Illuminate is mandatory for NPOs and IPSOs to use, the Impact and Insight Toolkit is not.

How often do I need to submit data?

Unless otherwise stated Activity data should be submitted every quarter for all organisations. Please refer to your specific funding agreement for the deadlines to submit data.

We made some changes to the NPO and IPSO (including Transfer organisations) reporting requirements for the 2023/24 funding period. Details were communicated to all NPO and IPSO Grantium main contacts on 5 September 2023. Please see here for a more detailed overview of the NPO payment calendar. 

How should Creative People and Places projects use Illuminate?

CPP programmes should use Illuminate to report their activities and data about their audiences/participants.

The Illuminate platform replaces the previous quarterly data link submission.  Creative People and Places (CPP) Programmes should add all of their activity onto the Illuminate platform.

Creative People and Places should also be asking their audiences these mandatory audience survey questions, we advise that they use the audience surveying functionality within platform to do this.  If a CPP choose not to use the platform to carry out audience surveys and/or use paper surveys, they should still ensure that they can upload the data into the Illuminate platform. Refer to the How to Upload Offline Survey Responses guidance in the Training Module in the platform for more information on this.

CPPs should use the suggested sample sizes for a guide as to how many surveys they should be aiming to collect, based on their predicted annual eligible audience.

We’ve published further information about the monitoring and reporting requirements for CPPs, including the templates and guidance.

Find out more > 

Activity / event log 

What is an ‘Event’ in Illuminate?

Within Illuminate, we use the word ‘event’ to describe any activity undertaken by an organisation which is funded by the Arts Council which has an audience. This could be general admission to a venue, a specific show or exhibition, workshops or any other activity organised by the organisation. There are no minimum restrictions for the size of an event, although Illuminate events should have some attendees such as audience members, participants, or other groups.

What type of events do I need to include in illuminate? 

If you are carrying out activity that has been funded through an Arts Council England grant, it should be included in the Illuminate Activity/Event log, even if it isn’t public facing.

The Arts Council collate this data to form part of our official statistics, we need to be able to see a full breakdown of the reach of our investment.

All events that are at least partly funded by the Arts Council must be uploaded to Illuminate. We also recognise that you may want to conduct audience surveys on activity that isn’t funded by the Arts Council to fully understand your audience reach, Illuminate has therefore been designed so that organisations can include the full range of their activity. You are able to classify these events as not funded by the Arts Council when you set them up. It is up to each organisation whether they choose to include this activity or not.

Are we required to upload data for each programmed event / activity?

Organisations are required to input data to Illuminate for all funded events/activity with an audience. This will include information on where activity is taking place, when it’s happening, the type of event, distribution of the event and total audience volumes. This data is part of reporting requirements, and also mean you can link audience surveys to specific events, providing much richer insights on who is interacting with different areas of your activity. You do not need to create an event for every single performance or exhibition day. For example, if the same performance is taking place across 30 days, you would include this once and include the number of occurrences in a data field. 

The How to Create Locations and Activities / Events guidance in the Training module within Illuminate provides information on how to add your events to the platform.

We are currently working with PwC on a bulk upload option which should allow organisations to upload multiple events and location data at the same time. More information coming soon.

Can my venue capture general visitor data separate from our specific event audience data?

Yes. You can do this by creating a ‘general admission’ event on Illuminate (for example General Admission 23/24 or General Admission Q1). This then allows you to report on the numbers of general visitors to your venue, and will also allow you to survey that activity to gain Insights and comparison between your audiences for these different activities.

Please ensure that you don’t duplicate audience numbers from your specific events within your general visitor numbers.

Will all of the NPO Annual Survey be conducted within the Illuminate platform?

No, the NPO Annual Survey will still take place on an annual basis (at year end) through our online portal, Qualtrics. Annual Survey Data collection will include (where applicable): workforce statistics (including leadership), training and accessibility, income and expenditure, digital content, accessibility of work/venues, international reach and learning and participation.

Activity and audience numbers that were previously collected through the Annual Survey will now be collected through Illuminate on a quarterly basis.

Please refer to the guidance on NPO Annual Survey to understand your reporting requirements at the end of the financial year. Download the guidance from our website.

Should I add my international activity here?

Yes, if your international activity is funded through your NPO grant, this should be included in your activity/events log.

Is there a bulk upload function I can use to upload all my events?

Any event/activity with an audience that is funded by your Arts Council grant needs to be reported through Illuminate. At the moment this data has to be input manually following the How to Create Locations and Activities / Events guidance available within the Training Module of Illuminate.

We do appreciate this is a lot of work for some organisations with very busy programmes, and we are exploring options for bulk upload for events/activity and location data. More information coming soon.

We’re required to enter a postcode for our online events. The events don’t have a postcode and we don’t have an office. What do we do?

This is something we are working with PwC to update. For now please choose a postcode to use for these events until we provide an update.

As long as the event/activity is classified as an ‘online’ event by you it will be captured as such. The Arts Council is able to validate the data, so we will make sure it is accurately reflected that the activity had no link to a physical location in our end of year statistics.

I’ve seen that I need to confirm my events. What does this mean?

Illuminate requires organisations to ‘confirm’ that data they have input each quarter is accurate and up to date. This is a validation step which should be completed by the end of the following quarter/after your activity has happened, e.g. the total number of attendees for your event cannot be confirmed until after that event has taken place. Instructions for completing this are included in the How to Complete Quarterly Activity Confirmations found in the Training Module within Illuminate.

This does not prevent edits or adding events to a quarter, reconfirmation would be needed if any changes are made. At the end of the financial year, confirmation for the year will be required, including all activity, survey, and box office data where relevant.

Please refer to your funding agreement, relevant frameworks and/or guidance documents for specific dates and deadlines for your organisation’s reporting requirements.

If events will be taking place throughout multiple quarters, how should we record this?

We suggest inputting activity data and audience numbers quarterly, but appreciate this isn’t always practical.

You can record the last date of your activity as you create the event or leave it to the end of the activity, it’s up to you. You will be able to re-visit previous quarters of the current year if you have updates to make, so really it is up to you how you record events taking place through multiple quarters.

All activity for the first year (2023/2024) needs to be entered and confirmed in Illuminate by June 2024, so that it can be included in the Arts Council’s official statistics. As long as your multi quarter activity has been confirmed by that date you will be meeting the reporting requirements.

For total attendance, would you count the same attendee twice if they came to multiple workshops, or would they only count as one attendee?

This may depend on whether the multiple workshops were part of a set or block of workshops, e.g one project with one audience/participant group, or if they were individual completely separate workshops which could have different audience/participants each time e.g. a year round public programme of individual workshops.

If part of the same project with the same attendees, for example if you run a weekly painting workshop for 12 people over 10 weeks, the total audience/participants would be the 12 people who took part.

If each workshop has its own audience/participant group, an attendee at multiple workshops would count each time, for example if there are 10 workshops but each has 12 people booked on, the total audience/participants would be 12 x10 = 120 people.

Audience Surveys

Do we need to reach targets for the number of surveys we collect?

Survey collection will vary by organisation, based on your programme and audiences you reach or who you would like to reach.

Organisations should aim to collect data from a representative sample of their eligible audience throughout the year. At launch we shared guidance on how to establish what a representative sample size might be based on your audience size, guidelines for Minimum Requirements are available here. This guidance should be used to establish samples which will give confidence this sample represents your audience.

In September 2023 the decision was made to relax expectations for NPOs and IPSOs to submit audience survey data through Illuminate for the financial year 2023/24 only. This mandatory reporting will be reinstated from 2024/25 and we strongly encourage organisations to continue to try to survey a representative sample of their audience if they can this year.

What do you mean by eligible audience?

Eligible audiences are members of the public who can be surveyed, they could be attending an event or taking part in an activity.

The mandatory questions within Audience Surveys have been designed to be appropriate for collecting data from the majority of public audiences. However there are some audience members who may be exempt from this, these would include;

  • Children under 16 years old (see below for specifics on how you may still choose to use Illuminate to survey this group)
  • Vulnerable adults including those in prison or facing homelessness (its is up to your organisation as to how you identify vulnerable adults but we would advise that you use ability to consent to survey as a guide)

If you know part of your predicted audience members for a year fall within these groups their numbers can be discounted from the total you use when calculating your eligible audience from which you identify a representative sample size. You would still be expected to report on this activity/events and the headline total figures of attendance, if this is activity funded by the Arts Council.

Can under 16s complete surveys?

Yes they can. Organisations do not have to survey under 16s however, we understand that for some organisation this is a key demographic of their audience/participants, and there will be valuable audience data you want to collect.

The audience surveys in Illuminate are designed to ask the respondents age first, if the respondent is under the age of 16, the audience survey would then skip all demographic questions.

These respondents will be able to answer other questions about the event, as well as any additional questions you choose to add into your survey from the optional question bank.

What happens in the survey if visitors don’t want to complete the mandatory questions, can they be skipped?

All survey questions are optional for the audience members to complete.

They can select the ‘prefer not to say’ response, or leave them blank. 

It is important that organisations make this clear to audience members at the start of the survey.

Can the same audience for co-produced /partnership events be surveyed for multiple organisations?

Yes, the same audience can be surveyed – this can help all partners involved to get a view of their audiences. We would advise organisations to discuss data collection and sharing in the early stages of partnership or programming conversations. NPO funding agreements require you to enter into mutually agreed data-sharing agreements with any Arts Council funded organisations that you have partnered with during the term of your funding agreement. F

Find more information on NPO Data sharing > 

We are working with PwC to explore features which could support collaboration within Illuminate and enable partner tagging. More information coming soon.

My public facing activity is mainly with participants rather than traditional ‘audiences’ – can I still use Illuminate to survey this group?   

Yes, Illuminate caters for different types of interaction including participatory activity.  

Can I capture information on my online audience members?  

Yes, Illuminate caters for different types of interaction, including digital activity where the event is ticketed or scheduled. However Illuminate is not intended to capture general online interaction (for example, website visits, content download).  

Can I use an alternative platform to collect my data? 

Organisations in the National Portfolio must meet the reporting requirements in their funding agreements, including reporting data through illuminate.

Illuminate has comprehensive built-in functionality to collect data directly through audience surveys, but you may choose to use another method or platform to collect the data, extract it and then submit to Illuminate. Please ensure that your questions and responses are identical to the mandatory questions and follow the How to Upload Offline Survey Responses guidance within the Training Module in Illuminate. You must first design your survey, download the relevant template, and ensure data is compatible to ensure it can be uploaded into the platform once collected. Depending on how you structure your questions and responses and how you export the responses, you may need to complete a level of manual data cleaning in advance of submission.

We highly encourage users follow the How to Create and Issue Surveys guidance in the Training module to build and collect surveys within Illuminate.

Are survey templates available?

Yes, pre-built templates pre-populated with all mandatory questions are available within Illuminate.

Can I also complete surveys for events not funded by the Arts Council?

It is not a requirement to survey events not funded by the Arts Council. However, all users have the option to do so, and the more data you collect, the more robust and insightful your findings will be across all your activity and audiences. 

Can you tell me more about the mandatory questions in audience surveys?

There are currently 18 mandatory questions which must be included in Audience Surveys, designed to capture a picture of your audiences across a broad range of factors. Audience Surveys within Illuminate include the mandatory questions as standard, a list of these questions and response options have been published on our website. There are Prefer not to say options available for respondents for mandatory questions, or they can choose not to answer a question at all if they wish to.

These questions align with the Arts Council’s demographic monitoring and have been designed based on ONS recommendations wherever possible. We will keep these questions under review, as we do across all our monitoring strands.

Can you tell me more about the optional questions I can add to Illuminate surveys?

We currently have a library of optional questions for Illuminate.

Although organisations cannot create their own questions within Illuminate, you can put forward suggestions to be added to the optional questions list. Please submit these suggestions to the Arts Council’s customer service team. Your questions will be considered with suggestions from other users and following review we will introduce some new optional questions. Updates will be communicated. If a suggested question is added to the platform, this question would be available to all users free of charge alongside the other optional questions.

There is currently no functionality to reorder the questions within Audience surveys in Illuminate.

Is there a limit for sending surveys?

There are no limits on the number of surveys you can send out / ask audience members complete. The more data you collect, the more valuable it will be. All surveys you create will have unique names so that respondents understand why they have received the survey.

Surveys can be distributed for any and all types of events please refer to the How to Create and Issue Surveys guidance in the Training module in Illuminate for more information.

Should I survey at every event?

Organisations should aim to get a good spread of responses across all of their events/activities. However, we recognise it is sometimes difficult or even impossible to survey, and so it is not necessary for every event. Organisations can collect more responses for events where it is easier to do so. The aim should be on collecting a representative sample.

Can I use the same survey for all events?

You can use the same questions, but not the same survey, each event/activity you want to collect data for should have a unique survey link. However, you can create a template with a standard set of questions that you wish to use across activity/events. This can be the basis of multiple surveys and should make creation quick and easy.

Please refer to the How to Create Locations and Activities / Events and How to Create and Issue Surveys guidance in the Training module in Illuminate for more information.

Can I use survey incentives in Illuminate?

You are free to use whatever methodology works best for your organisation to assist with data collection, including survey completion incentives. However, there is no functionality to do this directly from within the Illuminate platform.

Any incentive measures would need to be managed separately from Illuminate.

How would I survey people attending as part of general admission, rather than a specific exhibition or event?

If your organisation wants to survey general admission attendees, you can create a ‘general admission’ event/activity, and select the dates to whatever you like, for example annually or quarterly.

You can then create a survey relating to this general admission audience, and distribute this survey via different methods, such as QR codes in the venue, or via email/social media. Please refer to How to Create and Issue Surveys guidance in the Training module in Illuminate for more information.

Will the survey jump back to the beginning for fieldwork assistants?

When using Illuminate to survey in person, once a survey is completed you can click a button to automatically submit that survey and loop back to the beginning of a new survey. The fieldwork assistant can then interview the next audience member. We are also exploring a kiosk style option for self-completion of Audience surveys on site. More information coming soon.

Can I survey the same people if they come to multiple events?

Yes you can. It is recommended that organisations survey audience members randomly at each event. This means that even if an audience member has been surveyed at a prior event, they could be surveyed again, as they are still part of the audience for subsequent events and should be represented in the data. Please refer to the Survey Best Practice and Survey Collection Fieldwork guidance in the Training Module in Illuminate for more information.

Can surveys be edited after being published?

Surveys can be edited after they have been published as long as they have not yet received any responses.

Box office 

Do I have to submit Box Office data?

Organisations only need to submit box office data where they have an integrated box office system with Illuminate. If they can easily export compatible data from their box offices for upload there is also a manual upload option. If they don’t have either of these things, or don’t in fact use a box office or have ticketed events, they don’t need to provide box office data.

Which Box Office Providers are integrated with Illuminate?

The following box office providers have confirmed integration with Illuminate:

  • Spektrix
  • Ticketsolve

This means that data can be automatically transferred into Illuminate from these box office providers. Organisations using Spektrix and Ticketsolve need to give their consent for those providers to share their ticketing data with Illuminate. Once consent has been provided, integration will be automated via an API (Application Programming Interface), which will allow users to see their box office data within Illuminate, within the Box Office Data section.

Guidance can be found in the API Connection for Box Office Integration guide in the Training module in Illuminate.

Will there be more Box Office/Ticketing provider integrations?

Yes. We are exploring a general API (Application Programming Interface) that will support connections with more box office providers. Until this is available, we do not expect organisations to input box office/ticket data if they are not using Spektrix or Ticketsolve.

To integrate with Illuminate, a box office provider must have the technical capabilities in place that allows data to be extracted safely and securely by a third party.

What if I want to add ticketing/Box office data but I don’t use one of the integrated providers? Can I manually add this data?

Many box office providers have the functionality to download data directly from their platform. A Manual upload option is also available to users if they would like to upload box office data in to Illuminate but are not using one of the integrated systems. The Box Office Data Upload guide within Illuminate explains how to.

What are the requirements for box office data if I don’t sell tickets?

If you do not sell or distribute tickets, or if you are unable to access the ticketing/box office data for an event, then you are not expected to upload box office/ticketing data in to Illuminate.

How do I upload the data if a different organisation runs the box office or sells tickets for my event?

If your event is hosted at a partner venue, or by an independent organisation, you can request ticketing data from these venues in order to upload into Illuminate.

If you are unable to get this data from the venue, you will not be expected to upload the information into Illuminate.

Data collection and Data sharing should be part of conversations between partners/collaborators on events/activity. NPO funding agreements require you to enter into mutually agreed data-sharing agreements with any Arts Council funded organisations that you have partnered with during the term of your funding agreement.

Find more information on NPO Data sharing >

Can events/activity be created using the box office data?

No. There is no automated functionality to create events from Box Office data - this is so that event/activity reporting, and surveying, can be completed without the need for box office/ticketing data, and to allow accurate reporting to the Arts Council on funded activity and actual audience attendance (both known and estimated).

Insights

What will the Insights section in Illuminate show me?

Illuminate Insights provides a detailed look at your audience’s behaviour and preferences presented across 6 different dashboards. It can support you in making data driven decisions and engaging with your audience. This information is driven by four key data points:

  • Survey data from your audience
  • Box office data
  • UK census data (2021)
  • Illuminate system data

The more data you input, the richer the insights you will gain. Please refer to the Insights Overview Reference Guide  in the Training module in Illuminate for more information.

Will there be audience segmentation/classification within Illuminate?  

An audience classification system to support users with their audience analysis will be developed by PwC and built using the data in Illuminate. The classification system is yet to be developed. We will provide more information when a timeline is established.

Classifications will be created according to behaviours; the box office insights will be filterable by these classifications. This system will be built bespoke to allow organisations to use their data to assist planning, marketing, and other operations.

These classifications are being built to benefit organisations; no additional reporting related to these classifications will be required within Illuminate.

Will I need to tag my activities with discipline classifiers?

Yes, you will need to classify the activities entered into Illuminate and those that are ingested via ticketing integrations. This is to provide more meaningful analysis and benchmarking. 

Please refer to the How to Create Locations and Activities / Events ,

Box Office Data Upload and/or API Connection for Box Office Integration guides within illuminate Training module for guidance on this.

Accessibility 

Is Illuminate accessible? 

Illuminate offers a range of accessibility accommodations, including the ability to listen to the platform text using a screen reader, zooming in up to 300% without the text spilling off the screen, navigating the majority of the platform using just a keyboard, and navigating most of the platform using external speech recognition software. This includes the surveys built within Illuminate.

Organisations are free to collect audience survey data outside the platform, using their own methods if these are deemed more accessible, as long as the data is compatible upon upload to Illuminate. We advise anyone thinking of collecting data from outside the platform for upload to refer to the How to Upload Offline Survey Responses within the Training Module in Illuminate.

Was Illuminate built to any Accessibility Guidelines?

Illuminate was built to meet the Web Content Accessibility Guidelines (WCAG) AA conformance level. WCAG covers websites, applications, and other digital content. It is developed by the World Wide Web Consortium (W3C) Web Accessibility Initiative (WAI). WCAG is an international standard.

The platform underwent accessibility testing before launch, including the use of screen readers, and we expect Illuminate to be readable by the majority of screen readers. If a user finds that this is not the case, we would encourage them to get in contact with the help desk so that PwC can explore the issue.

We are keen to understand issues being faced by organisation or audiences as they use the platform, especially in relation to accessibility. Please get in touch with our Customer Services Team to share feedback so we can review barriers with our partner.

Data Use 

What will PwC be able to do with the data? 

As supplier, PwC are acting as data processors. They are not able to use the data collected for any purpose other than the requirements stipulated by the Arts Council and are not able to commercially exploit the data at any point during the contract or beyond. The data will not be retained by PwC at the end of the contract period.   

How will the data collected through Illuminate more generally be used by PwC/the Arts Council? 

The data will first and foremost drive visuals in the Insights module, supporting your audience analysis and development.

The data will also help the Arts Council understand the impact funding is having and continue to help us advocate to government, allowing us to track progress of Lets Create. When it comes to fiscal events, budget reviews etc., we’ll be able to make the case, and hopefully further support and deepen our relationship with you and the rest of the sector.

Can I transfer any of my historical audience data to Illuminate? 

No, there is no functionality to add historical data into the Illuminate, for activity that took place before 1 April 2023. This is a new tool for the 2023-26 Investment Programme, and the data fields within the platform have been standardised for aggregation and benchmark reporting purposes.

Illuminate does have the capability to export data collected by the tool so you can conduct your own analysis alongside other historical data outside of the tool if you wish.

Illuminate accounts

Who will get an account for Illuminate?

The Illuminate invite email was sent to the Grantium main contact on 1 June 2023. These contacts were registered as an Admin user for your organisation and will have the ability to create accounts for other users within your organisation. If you do not know who your Grantium main contact is or have concerns that they can’t create an account for you, please contact the Arts Council’s Customer Service team.

Who is in control of the user management for my organisation?

Organisations are expected to manage user accounts. You should refer to the New User Account Creation and User Management guidance in the Training module for information on how to complete user management tasks such as deletion, deactivation, and creation of users.

If you require support, you can contact the Arts Council’s Customer Service team who will be happy to assist you.

How many user accounts can my organisations have?

Each organisation will be able to have up to 10 users at a time, so it will be important to keep your user information current. You can include freelancers within this 10-user limit.

Deletion or deactivation of users will not affect the historic data submissions by those users, your Admin users should delete/deactivate accounts for users who no longer require access to your Illuminate account as required.

For consortium NPOs, do we collect data for only the lead organisation or for both lead and partner organisations?

In the case of consortium NPOs, each individual organisation should have access to their own account.

The consortium lead will need to be able to meet the data reporting requirements in their funding agreement and should ensure an approach with partners that enables this.

Each organisation will have access to all features meaning partners can use Illuminate to build a picture of their audiences across all their work, not just the Arts Council funded/consortium activity.

We will work with PwC to develop our approach to Consortiums within Illuminate.

Can organisations that aren’t in the National Portfolio use Illuminate?

Illuminate launched with access for NPO, IPSO and CPP grant holders. Some other organisations have been granted access as this is part of their funding agreement with the Arts Council.

We hope to open the platform up to additional organisations in time. More information tofollow.

Is it possible for our Organisation name to be changed on Illuminate?

The organisation account name is set; however, organisations can change their ‘Known as’ name in their organisation profile on Illuminate.

If someone wants to be linked to an Illuminate account, do they also first have to be linked to the Grantium account for Data Protection purposes?

No. You do not need to have a Grantium account in order to have an Illuminate account. Grantium and Illuminate are different systems with different purposes and separate user login information.  You can decide who you want to be linked to the organisation’s Illuminate account, Admin users can change this at any time.

Can individual users be linked to more than one organisation on Illuminate?

Yes. This should be requested by the organisation’s Admin user via the Arts Council customer service team.

No data is shared between Grantium and Illuminate. They are different systems with different purposes and separate user login information.

Can Illuminate integrate with my CRM system?

There are no plans to integrate Illuminate with CRM systems. However, event surveys can be shared through your CRM or by email using the link generated when you create your survey within Illuminate.