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Guidelines

Guidelines

Please do not:

  • enclose the logo in a box
  • alter the proportions of the logo
  • add effects to the logo (e.g. shading or outlines)

 See the examples below, which demonstrate how misuse of the logo can affect its impact.

Infographic showing how not to use the Arts Council's logos.
Photo by Infographic showing how not to use the Arts Council's logos. Image © Arts Council England.
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Colour

The grant award logo and Lottery grant award logo should appear in black against a white or pale background or in white against a black or dark background. They should never be reproduced in any other colour. 

Infographic showing how not to use the Arts Council's logos. Image © Arts Council England.
Photo by Infographic showing how not to use the Arts Council's logos. Image © Arts Council England.
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Minimum sizes

The minimum sizes for the grant award logos appear below. Where possible, the logos should be larger, to ensure visibility. The width of the logos should always remain in equal proportion to their height. 

  • A2-A0: 20mm
  • A3: 18mm
  • A4: 15mm
  • A5: 12mm
  • DL: 10mm
  • Below DL: 8mm
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Plaques, site boards, hoardings, permanent signs

Signage must be clearly legible from a minimum of five metres, and must be no smaller than the following minimum sizes (including exclusion zones):

  • large format site boards and hoardings – 300 mm high
  • permanent signs – 150 mm high
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Exclusion zones

Ensure you place an exclusion zone of blank space around the two logos. Nothing (typography, graphic device or photographic detail) should encroach into this space.

The formula for the exclusion zone is detailed below and applies to all sizes of reproduction.

If either of the two logos feature in a line-up of logos from other organisations, our exclusion zone requirements still apply.

Infographic showing how not to use the Arts Council's logos. Image © Arts Council England.
Photo by Infographic showing how not to use the Arts Council's logos. Image © Arts Council England.
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Wherever possible our grant award logos should be positioned in any of the four corners of a design layout. The logo should be positioned at least the distance of the exclusion zone from the edge of the page.

If you need to display one or more logos in a line-up, please make sure they are exactly aligned and reflective of the investment hierarchy. For example, where Arts Council England is the primary funder, the logo should be the most prominent and should appear first in a logo line-up, and adhere to our exclusion zone guidelines. If you have received funding from two distributors please use the dual funding Lottery grant award logo.

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Websites

If your organisation has a website, the relevant grant award logo must appear on the home page above the fold.

It must be clearly visible (a minimum of 70 pixels high). We also require you to include a link to our website, so people know who we are and how they can apply for our support.

If you use other web-based platforms to publicise your work, such as Facebook or other networking sites, you should display the grant award logo/Lottery grant award logo.

Infographic showing how not to use the Arts Council's logos. Image © Arts Council England.
Photo by Infographic showing how not to use the Arts Council's logos. Image © Arts Council England.
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Print advertising, brochures and programmes

Our grant award logos should feature in any print advertising that you run, which is related to the funded project, and on the front or back cover of all related brochures and programmes and adhere to the logo guidelines.

If the size of advertising space does not allow you to include our logo in a size that is legible, use the words: ‘Supported using public funding by Arts Council England’ or ‘Supported using public funding by the National Lottery through Arts Council England’, depending on the source of funding.

Our print advertising guidelines also apply to recruitment advertising, if the advertised role is related to the funded project or organisation.

If your grant is allocated for a single project, which is part of a larger programme or event, then the grant award logo/Lottery grant award logo should be used on the brochure or programme pages that are specific to the project.

We reserve the right to include a page in your event brochure or programme in order to promote the arts in your region. The content, timescales and deadlines for this would be discussed and agreed in advance with you.

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Verbal and written acknowledgement

All press releases, interviews, public statements and event speeches should feature a written or verbal acknowledgement of our support. This acknowledgement should be made throughout the duration of your funding.

Using the words: ‘Supported using public funding by Arts Council England’ or ‘Supported using public funding by the National Lottery through Arts Council England’, depending on the source of funding.

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Film, sound, broadcast media

Your visual media should acknowledge our support via use of the grant award logo/Lottery grant award logo.

Sound media should use a verbal acknowledgement: ‘This production is supported using public funding by Arts Council England’ or ‘This production is supported using public funding by the National Lottery through Arts Council England’.

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Using the UK Government logo

If your Arts Council funding comes from central government and you use the ‘Grant award logo’, you should also use the ‘Funded by UK Government’ logo.  

The Arts Council grant award logo should be used in the bottom left corner and the funded by government logo should be used on the bottom right corner of any designs created. The two logos can be placed next to each other but they should not be combined. 

Please send any designs to brand@dcms.gov.uk who will be happy to review and support with any questions you have. 

Organisations or projects targeting international audiences should reach out to brand@dcms.gov.uk on the appropriate brand to use for their comms campaign.
 

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