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About the toolkit

About the toolkit

Designed by and for arts and cultural organisations, use this toolkit to collect data and insights from your audiences to understand what they think of your work and make sure your programming is achieving its aims.

Receive 1-to-1 support to make sure you’re capturing the information you need and use your insights to inform future programming, demonstrate the impact of your work, and make the case for funding.

The toolkit also helps make sure arts and cultural organisations are using consistent metrics to collect their data, making it easier to measure and demonstrate the value of the whole arts and culture sector.

Who can use the toolkit?

Who can use the toolkit?

All National Portfolio Organisations, Sector Support Organisations and Creative People and Places can use the toolkit.

Covid-19 support

Covid-19 support

As you adapt to producing and delivering work in new ways, we’ve adapted the toolkit to help you understand what’s working for you and your audiences.

How the toolkit can support you

We’ve created a new template so that you can evaluate online works, as you deliver your programme digitally. 

NPO funding conditions

After relaxing NPO Band 2 and 3 funding conditions for July 2020 as part of our Covid-19 support, we’ve reinstated our requirements for July 2021. Find out more about our expectations. 

How was the toolkit developed?

How was the toolkit developed?

The Insights & Impact toolkit was developed from the Quality Metrics pilot in 2016 and is delivered by Counting What Counts.

Quality Metrics was a pilot project that used self, peer and public assessment to capture the quality of art and cultural work.

A woman looks at a reference shelf in a library.
Photo by Participant at Oadby Library. Photo © Michael Cameron Photography.
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Recorded in June 2017, Chief Executive Darren Henley discusses the Quality Metrics pilot, and the roll out of the Impact and Insight Toolkit

Cover of Developing participatory metrics
Photo by Developing participatory metrics
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Photo by Nottingham EJC 2017. Photo © Sam Preston.
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