In their senior years, the Older and home-bound group are generally content and have a practical outlook on life. They enjoy a slower pace of life and like spending a lot of their free time at home. Some of them report poor levels of health, which restricts their activities in general.

Engaging with Older and home-bound

Consider activities that can be home-based or arranging transportation to and from the venue. Partnerships with voluntary groups and those working in the health sector could be key in reaching this group.

To appeal to their current lifestyle, arts opportunities could be positioned as a chance to socialise, as an enjoyable pastime and distraction, or as a way to promote mental alertness and general wellbeing.

Find out more about Older and home-bound.