There are two main resources that we use to improve our understanding of how and why people engage with the arts:
- Taking Part survey - a major national survey of cultural participation that has been running since 2005
- Arts-based segmentation research - an in-depth analysis of the patterns of consumer behaviour and arts engagement in England based on data from the Taking Part and TGI surveys
You can also read about the Active People and TGI surveys that have historically been used to understand arts engagement in England. For further historical context to our audience research, see the final report from the New Audiences Programme (2004).
