Goal 2: More people experience and are inspired by the arts
Why this goal?
The arts enrich people’s lives. Everyone should have the right to benefit from public funding of the arts. To achieve this goal, we want to ensure that the arts have an even stronger focus on building audiences for excellent work and that the needs of audiences and communities are at the heart of what we fund. We believe that it will benefit society, communities and individuals if more people are experiencing and shaping the arts. It will also benefit the arts – offering new sources of ideas and inspiration, new markets and new income streams. So, we will work with our partners to pool resources, innovate and promote more participation and involvement in the arts.
What will we do?
- we will build long-term collaborations between arts organisations, cultural partners and local authorities to encourage inspiring, sustainable arts programmes in places where engagement in the arts is low
- we will support those artists and arts organisations presenting and promoting the arts in new and inspiring ways, including through the use of touring and digital technologies
- we will use our research and work with the media and other partners, including our funded organisations, to attract new audiences
- we will champion the value of the commercial, amateur and voluntary arts sectors in encouraging people to take part in the arts
What will success look like?
- more people are engaging in the arts in places where participation is currently low
- an increased likelihood of people’s engagement in the arts, irrespective of their socio-economic or educational background
- more people value the arts as being important to the quality of their lives and are actively involved in shaping provision in their communities
- larger and more diverse audiences are experiencing and benefiting from the work of the organisations and artists that we fund
