Goal 1: Talent and artistic excellence are thriving and celebrated
Why this goal?
Great art inspires; it encourages people to value the arts. Without a dedicated pursuit of excellence, the achievements of artists and arts organisations would diminish and audiences would suffer. Excellence does not just happen. It requires a concerted effort to nurture talented artists from the earliest years. We want to establish England as a pre-eminent world centre for artistic excellence. This means a vigorous commitment to enabling artists to take risks and change direction. It means encouraging excellence in all its forms and defending and celebrating freedom of expression. It means supporting strong arts organisations, networks, training and spaces.
What will we do?
- we will use our expertise, unique overview and local knowledge to invest in artistic excellence, and in the conditions which create excellence
- we will advance a coherent, nationwide approach to developing artistic talent in partnership with arts organisations, artists, and other stakeholders
- we will champion artists and companies who seek to expand their artistic horizons through ambitious programming, exploring new ideas, reflecting the rich diversity of England’s communities and being open to international perspectives
- we will celebrate and promote the achievements of England’s artists
What will success look like?
- England is regarded as a pre-eminent world centre for artistic excellence
- the diversity of our artists and companies, and the innovative work they make, are widely celebrated and valued
- there is an increase in the public’s appreciation and enjoyment of excellent art, experienced live and through broadcast and digital means
