The Arts Marketing Association (AMA) is the professional development organisation for arts marketers and audience development professionals. AMA members are arts professionals with a passion for bringing arts and audiences together.

Around 2,000 arts professionals are members of the AMA for a range of training events and services to enhance their day-to-day work, progress their own personal professional development and open doors to networking with other like-minded people.

AMA members come from a wide range of backgrounds in the arts and cultural industries both nationally and internationally including:

  • arts centres
  • cinema, film and new media
  • dance companies
  • education and training
  • festivals
  • freelancers and consultants
  • funding bodies
  • galleries and museums
  • local authorities
  • marketing and audience development agencies
  • opera and music theatre
  • orchestras
  • students
  • suppliers
  • theatre companies and venues

There are also members working within customer service, general management, and box offices, plus directors and heads of organisations, lecturers and curators.

Further information

If you would like to join the AMA, or to find out more, go to