BBC Academy and Arts Council England have joined forces to offer training and guidance to the arts sector across England on how to maximize the creation and distribution of high quality arts content for audiences on digital platforms, including online, mobile and internet protocol television.
The building digital capacity for the arts programme, announced in September 2010, will support the development of the arts sector's media production skills by bringing together the BBC Academy's media and digital experience with the Arts Council's extensive knowledge of the arts sector.
The initial programme, which runs from March 2011-August 2012, consists of a launch event, practical seminars, an online guide to commissioning, facilitated masterclasses and an online resource of filmed content.
Audio and video content from the resources
For audio and video from the events visit the dedicated minisite or find out more about the events here:
Digital platforms - Internet TV (IPTV) and apps
The seminar explored two important platforms for the distribution of content for cultural organisations.
Producing and commissioning audio visual content
Focus on the practical aspects of making content and understanding audiences, alongside case studies of successful online audio and audio-visual content.
Creative use of archive
Find out how digital archives can be used to engage new audiences and explore the appropriate approach to negotiating rights clearances.
This seminar was aimed at arts organisations and artists across England who are grappling with the disruption to existing business models caused by digital platforms and who aspire to be on the front foot rather than the back.