Digital media technologies are affecting every aspect of our society, economy and culture. We can now connect with audiences in new ways, bringing them into a closer relationship with the arts and creating new ways for them to take part. Responding to this change will lead to the development of new business models, new networks and new forms of creativity.

Building on our work in broadcasting and new media and on the creativity within arts organisations themselves, we will help the arts make the most of these digital opportunities at a number of levels. This will include research, strategic innovation and capacity and skills-building, by both the Arts Council and the sector itself.

We need to make a major commitment to this work now – as more and more people make digital media part of their daily lives.

Our work includes:

  • actively contributing on behalf of the arts sector to Ofcom's public service broadcasting and DCMS/BERR's Digital Britain reviews, hosting five arts industry events in spring 2008
  • establishing our West Midlands digital content development programme, a three-year initiative to encourage arts organisations in the region to develop imaginative approaches to the creation of digital content
  • launching AmbITion, which helps organisations achieve sustainability through IT and digital developments. We worked with eight regions to design day-long events, comprising keynote speakers, workshops and seminars. The first was at Tyneside Cinema, Newcastle, in March 2009
  • the Building digital capacity for the arts programme, in partnership with BBC Academy, which gives training and guidance to the arts sector across England on how to maximize the creation and distribution of high quality arts content for audiences on digital platforms