Getting a relevant story into the media can help to communicate messages about arts funding to MPs, local authorities and other stakeholders.

Our sample press release shows how you may be able to incorporate the key messages in your news releases. This fictitious example shows how the 'why arts and culture are good value' bullets can be incorporated to demonstrate the link between public funding and the outcomes of that investment.

A few hints and tips

  • Stay in regular touch with journalists, it will help to keep you on their radar when opportunities to feature your work arise.
  • Positioning leaders or artists from your organisation as spokespeople strengthens your message regionally and nationally. A good spokesperson helps to get your story into the news.
  • Regional radio stations often feature discussion shows on issues that affect local people. Volunteer your spokesperson to take part and highlight why the arts matter in your community.
  • Your Arts Council England area communications team may be able to provide you with an Arts Council England quote for your press release if you make an advanced request.
  • Some MPs write a column for their local newspaper and may be prepared to feature your organisation and a story about arts funding if approached.
  • Working with other arts organisations could strengthen your message and make the story more newsworthy.
  • Letters from audience members, friends and volunteers can keep your story in the news and show newspaper editors where readers' interests lie.
  • A good photo or filming opportunity helps to get coverage for your story - this might be also an opportunity to invite your local MP along.