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As you start to reach conclusions you may need to take a view about the relative importance of the different opportunities or areas for improvement that you identify. The following questions should help you prioritise:

  • survival – is this important to our survival?
  • success – is this critical to our success?
  • audiences – will this deliver significant increases in numbers and diversify our audiences/participants?
  • urgency – does this need to be addressed now?
  • resources – do we have, or can we get, the resources to do this?
  • people – do we have, or can we get, the right people to do this?
  • risk – how risky is it to ignore this?
  • ease – would this be easy and undemanding to do?