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What particular audiences/participants do we target? Why?
What do we know about our existing audiences and participants?
What growth/decline in audience numbers have we experienced over the past three years? Why?
How do we communicate with them?
What are our retention levels?
How do we do compared to other arts organisations?
Do our ticket selling procedures enable us to gain knowledge about our audiences?
How well do we consider the needs of participants in our learning/participation programmes?
We have a good understanding of existing audiences/participants and have developed mechanisms for effective communication with them.
Our audiences/participants are willing to tell us what they do and do not enjoy about our work.
We use information gained from our ticket selling procedures to inform our marketing and planning.
The AMA is the national umbrella body for arts marketers and audience development workers, with a membership of around 1,900. It offers professional development opportunities, publications and networking. Parts of the site are available to members only, while some content, including downloadable material, is offered free.
The AMA offers a free download of 'The Thinking Big Essay' by Stephen Cashman, which explores strategy and how to develop it, before going on to examine marketing strategy and planning. There are also 12 worksheets which guide you through developing a marketing plan for your organisation.
Arts Council England is the national arts development agency for England, supporting a range of artistic activities from theatre to music, literature to dance, photography to digital art, carnival to crafts. It distributed both grant-in-aid and Lottery money.
Comprehensive review of the main academic and policy literature on public value and public engagement. This paper summarises the ideas and discussions that helped shape the design of the arts debate
http://www.artscouncil.org.uk/publication_archive/public-value-and-the-arts-literature-review/
same as www.takingpartinthearts.com
http://www.artscouncil.org.uk/what-we-do/research-and-data/arts-audiences/taking-part-survey/
The Arts Council of Wales is responsible for funding and developing the arts in Wales. It distributes funding from the Welsh Assembly Government and the National Lottery.
A PDF download of 'Boost Your Performance - Writing Your Marketing Action Plan'.
A PDF download of 'Planning a Marketing Campaign'.
Audience Data UK (ADUK) provides guidance and clarification on collecting, processing, analysing and interpreting audience data gathered from box offices, visitor surveys or other research projects. It is supported by all the arts councils of the UK. Many of its resources are available free to download, while others are password protected and may be linked to training courses run by the organisation.
ADUK offers a wide range of audience development, marketing and research reports by well-known practitioners and consultants, downloadable free. These include some editions of the AMA's journal JAM and research commissioned by audience development agencies and funders. Subjects include growing audiences, writing research briefs and artform classifiers.
The Department for Culture, Media and Sport is the department responsible for government policy on the arts, culture and creative industries. Its website has a reference library of publications and research.
An evaluation of the Cultural Pathfinders programme, which was commissioned by DCMS and the Local Government Association to explore the ways in which cultural services can meet the priority needs of local communities.
http://www.culture.gov.uk/reference_library/research_and_statistics/4835.aspx
The Liz Lerman Dance Exchange is a professional company of dance artists, founded in 1976 and based in Maryland, USA. The company develops new work, carries out workshop programmes and leads national dance projects.
The US dancer Liz Lerman developed her Critical Response Process in the 1990s as a method to develop artistic works-in-progress through a four-step, facilitated dialogue between artists, peers, and audiences. It is widely used by arts organisations, educators and managers.
http://www.danceexchange.org/performance/criticalresponse.html
Mission Models Money is an independent, sector-led initiative addressing the challenges faced by individual arts and cultural organisations and their funders in developing mission-led, organisationally and financially resilient businesses. It aims to test ideas for responding and adapting to the numerous and complex trends affecting non-profit distributing arts and cultural organisations.
'Mission Unaccomplished': MMM offers a freely downloadable provocation document on the place of education and learning in our national and regional performing arts and cultural organisations.
NESTA (the National Endowment for Science, Technology and the Arts) is a Non-Departmental Public Body, accountable to Parliament and funded by means of a 300m endowment to foster innovation in tackling the country's social and economic challenges. It works in partnership with private and third sector organisations.
The 'Innovation in Arts and Cultural Organisations' interim report (December 2009) by Hasan Bakhshi and David Throsby, explores the meaning of familiar business concepts such as competitive advantage, product development, business models etc., from the point of view of arts organisations. It draws heavily on experimental case studies of the National Theatre and Tate.
The SAC website offers a long list of publications, with over thirty concentrating on educational matters. These not only concern arts organisations, but also deal with the extensive input which SAC has had to Scotland's Curriculum of Excellence.
This page offers a free PDF download of 'Developing Education Policy: a Toolkit for Arts Organisations', a toolkit to support arts organisations in developing an integrated education strategy.
http://www.scottisharts.org.uk/1/information/publications/1004610.aspx
http://www.scottisharts.org.uk/1/information/publications/1000651.aspx These links offer information about Creative Links Officers and Cultural Co-ordinators in Scottish schools.
http://www.scottisharts.org.uk/1/information/publications/1000646.aspx;
A report offering an analysis of information gathered on the education work and the strategic and operational approaches of organisations in receipt of Scottish Arts Council foundation funding.
http://www.scottisharts.org.uk/1/information/publications/1006239.aspx
This Arts Council England site offers an arts-specific view on the Taking Part survey statistics provided by the UK Government. It offers three portals: 'Facts and Figures'; 'Case Studies of Current Practice'; and 'Guidance and Advice'.
The 'Fact and Figures' section of Taking Part in the Arts offers data, in-depth analysis, headline findings by English Region and a series of briefing papers (free to download( ; 'Not for the Likes of You', a report on removing barriers to attendance and participation; and a series of newer case studies.
http://www.takingpartinthearts.com/listing.php?listing=facts_and_figures
The 'Case Studies of Current Practice' section of Taking Part in the Arts includes the New Audiences final report and searchable archive.
http://www.takingpartinthearts.com/listing.php?listing=case_studies_of_current_practice
The 'Guidance and Advice' section of Taking Part in the Arts offers free-to-download publications and toolkits, and links to other sources of information.
http://www.takingpartinthearts.com/listing.php?listing=guidance_and_advice
Tellus is a national survey which gathers children and young people?s views on their life, their school and their local area. This site is a ?one stop Tellus4 portal?. It provides questionnaires for children and young people to complete, details of response rates, survey findings and reports.
Tellus is a national survey which gathers children and young peoples views on their life, their school and their local area. There will be some reports from the Tellus4 Survey that are available to the public from February/March 2010. The public reports will consist of a national report, presenting the data at national level; a national report specifically on the National Indicators that relate to the Tellus data; and Local Authority level reports (but not identifying individual pupils or schools).
