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Questions you might ask yourself

  • What is the demographic mix of our catchment area(s) or of the people we aim to reach?

  • What changes in population are planned or anticipated in the next three to five years (and beyond)?

  • What opportunities or threats do these represent?

What success looks like

  • We are knowledgeable about the demographic spread within the areas or communities that we aim to reach and any potential for change.

  • We understand how to make our work relevant to the demographic we aim to reach.

  • We understand the different barriers to participation that exist within the demographic mix.


Arts Council England

Arts Council England is the national arts development agency for England, supporting a range of artistic activities from theatre to music, literature to dance, photography to digital art, carnival to crafts. It distributed both grant-in-aid and Lottery money. brings together information on a range of subjects including funding, international connections, jobs, events, reviews, partners and resources.

  • A portal to statistical information from all over the world, particularly linked to culture or areas relevant to culture. However, not all of the links may be current.

NESTA (National Endowment for Science, Technology and the Arts)

NESTA (the National Endowment for Science, Technology and the Arts) is a Non-Departmental Public Body, accountable to Parliament and funded by means of a 300m endowment to foster innovation in tackling the country's social and economic challenges. It works in partnership with private and third sector organisations.

Office for National Statistics

This website offers free access to data produced by the Office for National Statistics, with some data from government departments and devolved administrations.

Third Sector Foresight

Third Sector Foresight is a National Council for Voluntary Organisations website, offering strategic insight and planning tools for the UK voluntary and community sector, including key drivers influencing the sector.