Publications
House style and visual identity
House styleThe Arts Council house style sets out how we phrase, punctuate, spell and capitalise words and phrases that often arise in our external and internal communications. This is to be applied by all staff as well as by external consultants, writers, editors, designers and web builders, to keep our communications consistent and clear.
The update sheet explains what has changed since the last version.
Note: When opening the house style document, accept the macro in the pop box.
Writing for Arts Council England - tone and content
This is a new companion volume to the house style, with advice on topics such as plain English, writing to be read on screen, checking your work, tone, and areas of content to be aware of. Staff and external suppliers need this document as well as the house style.
Visual identity guidelines
The visual identity is made up of different elements such as our logo, our use of imagery, typefaces and colour. All designers or web builders working for the Arts Council should apply all these elements according to our guidelines, to use our brand and identity to best effect.
Funding marks
If you or your organisation receives funding from us, we ask you to acknowledge this by using the correct funding mark. Please note that the Arts Council's logo and funding mark are the same.
Mother Courage and Her Children by Bertolt Brecht. Produced by Nottingham Playhouse. Photo: Robert Day. Supported by the National Lottery. Select for further projects
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