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Front cover of Marketing and touring: a practical guide to marketing an event on tour

Marketing and touring. A practical guide to marketing an event on tour

Date:1 August 2004
Subject:Partnership and collaboration, Touring

Aimed at touring companies and host venues of all scales to help them get the best out of this partnership. Based on research from over 100 practitioners, the guide takes readers through the whole process of touring from planning the tour to campaign evaluation. Link takes you to an expanded online version including detailed case studies.

Author:Heather Maitland