| Date: | 1 December 2003 |
| Artform: | All |
| Subject: | Audience development, Developing your organisation, Supporting the arts sector |
| Region: | National |
This is a guide to setting up an 'arts ambassador's' programme in arts organisations and using arts ambassadors as an effective tool for audience and market development. It explores good working relationships and time investment that may lead to positive changes in an organisation.
| Author: | Mel Jennings |
| ISBN: | 0-7287-0992-9 |
| Cost: | £10 |
| Pages: | 120 |
| Link: | How to order publications |
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