- Date: 11 October 2010
- Region: North East
Temenos, Anish Kapoor, Middlesbrough. Credit: Steve Gray
The latest addition to Tees Valley's skyline is raising the profile of the area to an international audience.
And in the four months since its unveiling, Temenos, which was supported by Tees Valley Unlimited, One North East, the Homes and Communities Agency, Arts Council England, the Northern Way, Middlesbrough Council, Middlesbrough Football Cub and by private sector developer BioRegional Quintain, the company behind the £200m RiversideOne development, has attracted almost £10m worth of media coverage globally.
This includes extensive coverage on CNN international, who filmed a documentary with Anish Kapoor and featured Temenos extensively; the Indonesian edition of Elle magazine; coverage on BBC Breakfast News; and several national newspapers including The Daily Telegraph, The Observer and The Independent.
Sandy Anderson, Chairman of Tees Valley Unlimited, said: 'Temenos is not only a fantastic structure in its own right but has undoubtedly helped to put Middlesbrough and Teesside on the map.
'When Temenos was first launched, we recognised its tremendous potential to raise the profile of the area to a worldwide audience, and the coverage it has achieved across the world is proof that it has helped do just that.'
The coverage secured from the launch of Temenos comes as mima, the Middlesbrough Institute of Modern Art, released visitor figures for the time that Anish Kapoor's artwork exhibition was running at the gallery.
These figures show that during the five-month exhibition, over 56,000 visitors passed through its doors, making it one of mima's most popular exhibitions to date.
Kate Brindley, Director of mima, said: 'Temenos is fantastic. Whenever I meet someone new to Middlesbrough I take them to see it and it never fails to impress. It is a bold and confident statement that adds to Middlesbrough's expanding cultural offer.'
Middlesbrough Mayor Ray Mallon said: 'Anish Kapoor and Cecil Balmond have built an international reputation with works all around the world, and Temenos is a fantastic combination of art and engineering.
'It is a coup for Middlesbrough to have a work of this nature at the heart of the town, and it symbolises the regeneration that is transforming the area.
'It's a great addition to the town's skyline and will be enjoyed by the people of the town and visitors for a long time to come.'
Alison Clark-Jenkins, Regional Director, Arts Council England, said: 'Temenos is an ambitious art project, which whilst led by International artists, is very much about Middlesbrough.
'The town has come together to experience Anish Kapoor's work on a scale to rival the sculpture itself. Joined up thinking between partners including, mima, Middlesbrough Football Club and Teesside University in delivering a series of exciting exhibitions and education programmes, means more people will enjoy this great art now and in the future.'