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Play our arts audiences quiz

  • Date: 4 November 2011
  • Area: National

Are you a culture vulture or a bedroom DJ? Play our 60 second Arts audiences: what segment am I? quiz now to get an idea of which of our 13 audience segments you fit into.


The quiz introduces our Arts audiences: insight segmentation model using a small selection of questions from the research on which it is based.

Segmentation is a market research method where a given market is broken down into distinct groups. It can help organisations to understand their markets, identify groups of consumers to target and develop products and communications that anticipate their needs. 

To find out more download the new Arts audiences: insight publication, or order a hard copy.

Apply for Audience focus funding

Our Audience focus fund, which is now open for applications, is designed to help funded organisations understand, retain and grow their audiences. For more information on the fund and how to apply visit the Audience focus fund page.