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Campaign launched to promote UK legacy giving

  • Date: 2 November 2011
  • Area: National

Legacy10, a nationwide drive to increase the number of people who leave money to charity in their wills, launches today.

Legacy10 asks individuals to pledge 10 per cent of their estate to charity, after the government announced a cut in the rate of inheritance tax from 40 to 36 per cent for those that do so. The campaign - supported by the Secretary of State for Culture Media and Sport, Jeremy Hunt - will operate as a registered charity but will not collect or distribute funds.

A series of events are planned as part of Legacy10, including a National Trust conference on improving legacy programmes for charities, and a new scheme to encourage gifts of pre-eminent objects and works of art to the nation will be launched next year. 

'Pledge ambassadors' from across the worlds of arts and entertainment, business, sport and philanthropy will also be recruited. The first of these, announced today, is Richard Reed, a co-founder of Innocent Drinks.

Alan Davey, Chief Executive, Arts Council England said:

'We welcome these important changes to the tax system which will help encourage donors to pledge the funding needed to keep the arts thriving.

'We hope this campaign fosters a culture of giving that helps arts organisations of all sizes, and in all areas of the country, increase the amount of funding they receive from private giving.'

For more information visit the Legacy10 website.