- Date: 22 September 2011
- Region: London, National
Boris Johnson opening London Fashion Week where Britain Creates plans were announced. Credit: British Fashion Council
This month, London 2012 Festival announced Britain Creates, the British fashion industry's flagship artistic project for the Olympic and Paralympic Games.
The project will see our most prestigious fashion designers collaborating with leading visual artists on specially commissioned one-off works of art. These commissions, which will focus on Olympic and Paralympic values, will be showcased nationally and internationally through a major engagement programme.
To date, 15 artists and designers have signed up to the project, with further additions and the pairings being announced in the autumn. Current names are: Christopher Bailey, Charming Baker, Sarah Burton, Hussein Chalayan, Dinos Chapman, Giles Deacon, Jeremy Deller, Jess Flood-Paddock, Mary Katrantzou, Christopher Kane, Stella McCartney, Erdem Moralioglu, Marc Quinn, Jonathan Saunders and Paul Smith.
After an initial unveiling at a gala event in June 2012, pieces created through the collaborations will be on show to the public throughout the London 2012 Festival, the culmination of the Cultural Olympiad.
But the benefits of Britain Creates will extend beyond the festival as it kick starts an ongoing artistic project and bursary to support and encourage further collaboration between fashion and other artforms. The money for the bursary will be raised through the auction of the pieces and through the proceeds of the gala, where works will be showcased to an influential global audience.
The Britain Creates 2012 Engagement Programme will encompass the public exhibition of the work and gala as well as a series of events, including stimulating seminars and film, with some events taking place online.
Managed by the British Fashion Council and Bazaar Fashion Arts Foundation in collaboration with the Mayor of London, Britain Creates is also supported by £45,000 of lottery money through the Arts Council's Grants for the arts, as well as money from private donors. The Arts Council is a principle funder of the London 2012 Festival and the Cultural Olympiad.
Moira Sinclair, London Executive Director, Arts Council England said:
'We are delighted to be partners in Britain Creates 2012. This is one of a number of opportunities to present our creative talents on a global platform as we welcome the world to London next year. The spirit of collaboration that Britain Creates 2012 embodies is at the heart of a continued drive to explore new possibilities and push boundaries, which has kept this country at the forefront of artistic innovation.'