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Grizedale Arts take part in Frieze Art Fair

  • Date: 10 October 2012
  • Area: North
Three men painting

Yang Jiang Group making food calligraphy. Credit: Courtesy of Grizedale Arts

Grizedale Arts, one of the Arts Council's national portfolio organisations, is the first publically funded arts organisation to be invited to take part in the 2012 Frieze Art Fair by the Frieze Foundation. Their project, Colosseum of the Consumed, will reflect the increasing interest in ecology, food and innovative work taking place in rural areas around the world.

The Frieze Art fair is the largest event on the UK art scene and exhibiting galleries are selected by the Frieze Art fair committee and it regularly attracts over 70,000 visitors over five days making it one of the most commercially successful art fairs in the world.

Colosseum of the Consumed will take place in London between 11-14 October within an architectural structure in the middle of the fair designed by Chinese artist collective the Yangjiang Group. Modelled as a cross between a Roman Amphitheatre and a cricket pavilion, the structure will host a wide range of food related events using food as a medium for new art ideas and in the process help raise funds for a new cricket pavilion for Coniston Cricket Club.

The structure of the cricket pavilion was originally made in collaboration with Birmingham-based organisation Eastside Projects. This partnership was made possible by a Sustain award from the Arts Council's National Lottery funded Grants for the arts programme to Grizedale Arts to maintain and grow their collaborations and networks. As a result artists who have worked with the organisation over a number of years including Nicolas Party, Alistair Frost, Bedwyr Williams, William Pope L and Peter Liversidge have new commissions within the project.

The programme will highlight homemade food from Coniston with produce made by villagers and the Coniston Honesty Shop and the local youth club will be selling homemade cordials. On 11 October celebrated chef Simon Rogan of l'Enclume in Cartmel will cook a harvest meal for a selected audience of diners within the pavilion.

Alistair Hudson, Deputy Director Grizedale Arts said: "The project is called Colosseum of the Consumed because the building resembles a Roman Colosseum, with an inner arena for performance with upper viewing platform and an outer colonnade in which there will be a bustling food market selling anything from Coniston kitchen produce to German potato dumplings. Frieze is one of the biggest art fairs in the world and in a way resembles a roman town, albeit providing a market for the world's biggest collectors and museums. The Colosseum will provide a sharp contrast to the high level consumption taking place and provide goods and ideas affordable to all, which is perhaps quite pertinent in the current climate. Whilst contemporary art is not for everyone, food certainly is."

Jane Beadsworth, Regional Director, Arts Council England North West commented, "Grizedale Arts is significant to the profile of visual arts in the North West. It strongly supports the careers of established and emerging artists while ensuring that more people have the opportunity to be involved in arts in their community which is one of the Arts Council's long terms goals. I am delighted that the organisation has been invited to take part in the prestigious Frieze Art Fair which is an indication of its importance in the region and further afield."

Visit Grizedale Arts' website for more information.