- Date: 18 April 2013
- Area: National
CultureHive will launch on 23 April to support the arts and culture sector to develop audiences. Credit: Courtesy of the Arts Marketing Association
A new online knowledge hub, CultureHive, will launch on Tuesday 23 April to support the arts and culture sector to produce successful marketing campaigns and develop audiences, as part of Arts Council England's Audience focus initiative.
CultureHive is a significant part of the Arts Marketing Association (AMA) and The Audience Agency's national three-year programme to share and implement best practice in cultural marketing across the sector.
The £900,000 three-year programme has been commissioned by Arts Council England as part of its large scale Audience focus initiative.
CultureHive.co.uk is a free online knowledge hub which will help arts and culture organisations to increase their audiences, visitors and ticket sales through professional and inspiring marketing campaigns.
Featuring case studies, toolkits and the latest national and international marketing news, it will support the sector to:
The website is set to launch on Tuesday 23 April.
There are still some limited places left at the free CultureHive launch event in Margate on Tuesday 23 April. To book your place and find out more about CultureHive, visit the AMA website.
You can also find out how arts and culture organisations can take part in the AMA and Audience Agency's national best practice programme by visiting The Audience Agency website.
For further information about our wider Audience focus initiative to increase audiences for arts and culture, visit our funding pages.