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Four projects in the North awarded Cultural Destination funding

  • Date: 17 January 2014
  • Area: North
Square Chapel Centre for the Arts

Square Chapel Centre for the Arts. Credit: courtesy of Square Chapel

The Cultural Destinations programme is part of the three year partnership between the Arts Council and VisitEngland, the national tourist board. It will enable arts and cultural organisations, working in partnership with destination management organisations, to increase their reach, engagement and resilience through working with the tourism sector.

At least £856 million of annual spending by tourists visiting the UK can be attributed to directly to arts and culture, but there is plenty of unexploited potential in the sector to do even more. The ten successful awards will run from March 2014 for a maximum of three years (ending no later than March 2017).

The successful applicants in the North are:

The other six successful applications are:  Bristol Old Vic & partners, Cornwall Arts Centre & partners, Firstsite Limited, Focal Point Gallery & partners, Lincoln Business Improvement Group & partners, Nottingham Contemporary & partners, and Turner Contemporary & partners.

Sarah Maxfield, Area Director, North said: 'The Arts Council's £3 million Cultural Destinations programme is just one of the ways we are working with VisitEngland to develop the relationship between culture and tourism and I'm delighted that there have been four successful applications across the North.  The organisations involved have some exciting work lined up with their tourism partners which will increase both local and visiting audiences. I'm looking forward to seeing how the different plans develop and their results in encouraging more people to take part in the many different arts and cultural experiences available across the area.'

Culture Secretary Maria Miller said: 'We know our arts, culture and heritage is a huge draw for the millions of international visitors and domestic tourists who choose to holiday in Britain each year. This programme is a fantastic example of the two sectors working even more closely, to ensure the huge variety of cultural and artistic events on offer throughout the length and breadth of the UK encourages even more visitors, boosting economic growth.'