- Date: 20 May 2011
- Area: London, National
A major new promotional scheme to support the UK's best fiction writers announced its first selection of eight titles yesterday. Supported by Arts Council England through National Lottery Grants for the arts, Fiction Uncovered pledges to support exceptional writers to gain wider recognition.
The eight titles selected for Fiction Uncovered 2011 are:
The titles were selected by a judging panel chaired by the writer Giles Foden, Professor of Creative Writing at University of East Anglia alongside panellists Damian Barr, writer and salonnière; Simon Burke, Campaign Buying Manager for Waterstone's; and Sarah Crown, Literary Editor, Guardian Online.
The books are now the centre of a promotional campaign supported by major highstreet and online retailers, literary websites and Arts Council regularly funded organisation the Reading Agency, which will help the books to reach libraries and reading groups. The campaign features posters, bookmarks, display units and a bespoke window display for Foyle's Charing Cross branch, all specially designed by Sam Oakley.
The Fiction Uncovered community website is the online hub for the promotion. Here, book fans can access readings and interviews with judges and authors, as well as broader literary recommendations from likes of James Meek, Evie Wyld, Paul Murray and Matt Thorne. A dedicated iPhone and iPad app also carries book extracts, audio readings and video interviews with the selected authors and judges.
The first of a series of Fiction Uncovered events, Shoreditch House Literary took place yesterday, and will be followed by the The Book Stops Here on 13 June and Latitude Festival in association with Literary Death Match on 14 July.
Charles Beckett, our Literature Relationship Manager, Arts Council England said:
'Fiction Uncovered is a major new promotion to support some of our best writers whose work deserves more attention and a much-needed boost of publicity. We hope the profile generated by this campaign will help these authors to achieve better sales and wider recognition, as well as help them develop their careers and more great writing in the future.'