- Date: 21 October 2009
- Area: South East
Miss High Leg Kicks at Escalator East to Edinburgh 2009. Credit: Steve Forster
This year’s Escalator East to Edinburgh talent development campaign saw 18 companies from the region feature in the Edinburgh Festival Fringe – the self-proclaimed biggest arts festival in the world.
Between them, the companies presented 21 different shows – most of them performed every day for four weeks – making this the most extensive Escalator East to Edinburgh programme since the scheme began in 2003 with just six companies.
Escalator East to Edinburgh, which is supported by Arts Council England, East and managed by The Junction, offers companies from the region support in the hugely competitive Festival environment. This includes financial support as well as assistance with PR and marketing, networking, and promoter relations, helping to raise the profile of performers from the region, especially those visiting the Fringe for the first time.
As well as supporting performance companies, Escalator East to Edinburgh helps promoters from the region to visit the festival to see shows they may wish to book for their forthcoming seasons and performers who may wish to take their shows to the Edinburgh Festival Fringe in the future.
One of this year’s highlights was Miss High Leg Kick’s Fashion Bus (pictured) which attracted media acclaim as well as large crowds to the city’s Grassmarket; others included Hoipolloi’s Doubtful Guest, King of the Gypsies by Three Colours Ltd, The Overcoat by Gecko, Darren Johnston’s multimedia/dance installation Ouisa, and Beachy Head produced by Analogue and Ipswich’s New Wolsey Theatre.
Richard Oyarzabal, Chief Executive of The Junction, said: “I’d like to thank all the performers and companies who made this such a great year for Escalator East To Edinburgh. They all flew the flag for our region, helped each other and attracted impressive critical and audience acclaim.”