- Date: 17 January 2014
- Area: Midlands
Nottingham Contemporary. Credit: Andy Taylor Smith
In partnership with VisitEngland, the Arts Council has awarded a six figure sum to a group of seven organisations led by Nottingham Contemporary, who have come up with a creative way for more visitors to enjoy great art and culture in Nottinghamshire and Derbyshire.
The £350,000 funding has been awarded as part of the £3 million Cultural destinations programme, which supports arts venues to work with the tourism sector to maximise the impact arts and culture has on local economies.
Nottingham Contemporary, Derby Museums, Chatsworth House Trust and the Harley Foundation at Welbeck, have joined forces with local tourism partners, Experience Nottinghamshire, Visit Peak District & Derbyshire and D2N2 Local Enterprise Partnership.
They will use the £350,000 funding to create a new type of holiday package which takes visitors on a contemporary ‘Grand Tour’ of Nottinghamshire and Derbyshire’s cultural history and landscape.
Peter Knott, Area Director, Arts Council England, said: “It’s great to see these seven organisations working together to showcase the wealth of history and art in Nottinghamshire and Derbyshire. The ‘Grand Tour’ will offer visitors a unique opportunity to discover hidden collections alongside great contemporary art, as well as the chance to visit a beautiful part of the country. I think it’s a really inventive way to attract tourists to the East Midlands.”
Works of art from the Baroque and Enlightenment periods which until now have been housed out of sight in private collections will be revealed as part of the tour and seen in a new light alongside the work of leading contemporary artists.
Taking inspiration from the historic collections of art at Derby Museum, Chatsworth House and the Portland Collection at Welbeck, these contemporary artists will create new exhibitions for audiences to enjoy.
The innovative programme aims to attract visitors from across the country and further afield to stay in the area’s hotels and B&Bs and use other services.
Alex Farquharson Director of Nottingham Contemporary said “Nottingham Contemporary is delighted to be working with partners across Nottinghamshire and Derbyshire on a number of linked exhibitions, all of them groundbreaking. Some of most exciting contemporary artists in the country today will be working with the great historical collections at Chatsworth, Welbeck and at Derby Museums, so that we will see beautiful and world-renowned art works in a new and completely original light. We will be working very closely with our partners at Experience Nottinghamshire, Visit Peak District & Derbyshire and D2N2 LEP to ensure that we attract national and international visitors. With internationally renowned contemporary artists creating work inspired by some of the great art treasures in our region, this will be an unmissable experience for all those who live here too.”
At least £856 million of annual spending by tourists visiting the UK can be attributed directly to arts and culture, and the Cultural destinations programme enables the sector to do even more to attract visitors.
Louise Stewart, VisitEngland, Director of Strategy & Development said: “VisitEngland supports the cultural sector through a variety of campaigns aimed at inspiring visitors to make the most of this country’s fantastic arts and music scene. We believe that closer working between the two sectors at the local level will improve the visitor offer and that this will create economic benefits for local areas as we have seen in the many excellent proposals to the programme from destinations right across England.”
Find out more about the Cultural Destinations programme and the ten successful applicants