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Cultural Olympiad legacy continues with the help of a private donation from Birmingham based Latifs

  • Date: 21 November 2012
  • Area: Midlands
Desi Moves

Desi Moves.

Arts Council England National portfolio organisation Punch Records will be able to continue their ground breaking ‘Desi Moves’ dance programme after securing a £30,000 investment from Birmingham based family business Latifs.


The partnership began last year when Punch ran residencies across six schools with free pop-up dance workshops along the Olympic torch route as part of the West Midlands Cultural Olympiad celebration. Latifs support meant performances at Birmingham's Mela and Town Hall could take place for the cities young people.


In June 2012 Punch Records were awarded funding from Arts Council England’s Catalyst fund, the fund aims to help organisations diversify their income streams and access more funding from private sources.


Ros Robins, Regional Director, Arts Council England said: “This is a unique partnership between the public and private sector that builds on the Arts Council Catalyst programme and presents an exciting opportunity for Punch to continue the legacy of the Cultural Olympiad”


Latifs have a strong commitment to supporting local communities; their retail chain employs over one hundred people across the region. It began in 1956 when Mohammed Latif sold household goods door-to-door.


Grandson and Brand Ambassador Kashif said: “Latifs has always been very close to the community. Associating with 'Desi Moves’ is a great way to promote young talent. We are honoured to partner with Punch to provide such a great platform for our local people"