- Date: 9 September 2010
- Area: National
The BBC Academy and Arts Council England partnership will run a series of master classes and workshops for arts organisations interested in developing their digital skills. The classes will cover skills including commissioning and producing film and web content, archiving and rights issues, digital marketing and communications, and internet TV. The agreement will also provide opportunities for sharing expertise, knowledge, research and ideas.
The announcement was made by our Chair, Liz Forgan, at the Media Festival Arts event in London. The joint initiative will see the BBC Academy working with the Arts Council to help arts organisations gain the production skills they need to create and distribute high quality arts content for digital platforms including online, mobile and internet protocol television.
In her keynote address, Liz said: 'Our partnership with the BBC is about working together to maximise the public value of the arts. It's about pooling our expertise to help create the arts leaders of the future and to help arts organisations broaden their skills.
'This joint initiative will enable arts organisations to produce high quality digital arts content that will reach new audiences in new ways, to prolong the life and extend the reach of their exciting, excellent art.'
Mark Thompson, the BBC's Director General said: 'Arts organisations are increasingly using digital media to create and distribute content to the public that otherwise wouldn't be seen. The partnership with the Arts Council England will mean the BBC shares its knowledge, skills and expertise in content production bringing to life our digital public space.'
By the end of the year, the next steps in the new joint initiative will include a forum where artists, arts organisations and broadcasters can discuss the opportunities that digital presents, share best practice skills and identify the skills needed across the sector.