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Arts Council Chair, Sir Peter Bazalgette, speaks at Digital First conference

  • Date: 7 November 2013
  • Area: National
Peter Bazalgette's inaugural lecture as Chair, Arts Council England, part of State of the Arts 2013

Peter Bazalgette's inaugural lecture as Chair, Arts Council England, part of State of the Arts 2013. Credit: Justin Jones

Today the Chair of Arts Council England, Sir Peter Bazalgette, delivered a speech at the Arts Marketing Association’s Digital First conference. Along with sharing our latest thinking on digital and the opportunities technology is presenting to the arts and cultural sector, he also shared an update on current thinking between the Arts Council and Google

Areas that Peter covered in the speech include:

  • how incredibly important digital is to us in achieving our newly refreshed mission, of Great art and culture for everyone
  • highlighting how the Arts Council and BBC collaboration, The Space, made a vast range of showcase arts available online and for free – registering 1.5 million visits in its trail period, and confirming its re-launch in 2014
  • the extraordinary growth and popularity of live streaming, with the example of industry-leading National Theatre Live, which has played to an audience of over 2 million since its inception, benefiting from Arts Council investment

Download and read the transcript of his speech here: Word PDF

The Arts Council and future opportunities

Today Peter also shared that the we have been exploring with Google how digital technology can further help to distribute content and engage with new audiences. Later this month two days of seminars and workshops in conjunction with Creative England and Culture24 will feature leading Google experts and YouTube stars will be sharing their insights.

We are also in early stages of deciding how we can seedcorn investment in a multi-channel network on YouTube – opening up participation across a whole range of arts and cultural organisations, present serious marketing opportunities and push distribution of short and long form video into the mobile world. This is in its early stages, and we will share more on this in the future.

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