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New Cultural Olympiad and London 2012 Festival evaluation reveals public engagement of over 43 million

  • Date: 25 April 2013
  • Area: National

Arts Council England and LOCOG have published new analysis on the breadth and impact of the four-year UK-wide London 2012 Cultural Olympiad programme.

You can read an overview of the key findings in Reflections on the Cultural Olympiad and London 2012 Festival by the Cultural Olympiad Board.

This is complemented by a full evaluation by the Institute of Cultural Capital at the University of Liverpool, which can be read in our London 2012 pages.

Public engagement of over 43 million in the Cultural Olympiad

The new findings reveal that the Cultural Olympiad and London 2012 Festival was the largest cultural programme of any Olympic and Paralympic Games, with a geographical scale unmatched by any other UK festival.

It raised the bar for cultural programming, creating an unprecedented 43.4 million public experiences of arts and culture - 38.5 million of which took place at free events.

It comprised 177,715 activities which cut across a range of artforms, and included standout events including Mittwoch Aus Licht, Peace Camp and Connecting Light. These provided a platform for 40,464 artists and led to 5,370 commissions of new work.

The 'once in a lifetime' nature of the programme also encouraged creative partnerships in the private sector, as well as 10,940 new partnerships between cultural organisations, businesses, educational organisations, local authorities and sport organisations.

You can read more statistics and analysis in Reflections on the Cultural Olympiad and London 2012 Festival, including an introduction by Tony Hall, Chair of the Cultural Olympiad Board and a summary on behalf of the Board by Director, Ruth Mackenzie.

Find out more about the Cultural Olympiad

The London 2012 Cultural Olympiad took place between 2008 and 2012, and culminated in the spectacular 12-week London 2012 Festival which ran from June to September 2012.

Arts Council England was a principal funder of the event. Our flagship projects included Artists taking the lead, Unlimited and Stories of the World.

For more information about our involvement in the Cultural Olympiad visit our London 2012 pages.

For more information about the Cultural Olympiad, visit the London 2012 website.