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Academy of Ancient Music to stage workshops to increase funding awareness

  • Date: 12 February 2013
  • Area: South East
Cambridge bulding

The Cambridge Judge Business School will be the venue for Academy of Ancient Music workshops. Credit: Cambridge Judge Business School

The Academy of Ancient Music will run a series of workshops in Cambridge to help other organisations improve their knowledge and understanding of funding opportunities and how to secure such funding from private sources.

As part of the organisation's commitment to the Catalyst scheme, which is an Arts Council funding programme aimed at helping cultural organisations diversify their income streams and funding from private sources, the Academy of Ancient of Music will put on three workshops over the course of the year at the University of Cambridge's Judge Business School and will include a number of key figures such as Sir Clive Gillinson, Christopher Purvis CBE and Dr Jo Whitehead .

The first of these workshops 'What have we got to sell?': creating and communicating an inspiring fundraising story will take place on 20 February with the focus on the art of creating and communicating a strong case for support. This will involve participants learning how to improve their pitch to potential funding sources.

One of the speakers at this workshop is Sir Clive Gillinson, Executive and Artistic Director, of Carnegie Hall, New York and former Managing Director, of London Symphony Orchestra, who will lead a discussion and talk about his belief that 'money follows vision'.

A session with leading business consultant Dr Jo Whitehead, Director, Ashridge Strategic Management Centre and author of 'What you need to know about strategy', will include key information on how to create a compelling organisational plan and sell it to funders and investors.

To conclude the session, a panel will discuss how to create a positive mindset around an organisation, increasing its reputation and status and raising awareness of its case for support among people who matter.

The Academy of Ancient Music will carry out the second workshop in the summer on individual giving and board development with the third and final workshop being held in the autumn on institutional fundraising but dates are yet to be finalised.

Simon Fairclough, Head of Fundraising, Academy of Ancient Music, said:
'The Academy of Ancient Music is one of the world's foremost orchestras specialising in period music. The Orchestra enhances the lives of thousands of music lovers each year through unique baroque and classical performances, in the style intended by composers and on period-appropriate instruments. Since 1973 the AAM has sought to reinvigorate period music by stripping away modern conventions that undermined the authenticity of classic pieces. Our AAMplify new generation scheme is attracting new younger audiences eager for inspirational listening experiences.'

Amy Botfield, Relationship Manager, Visual Arts, Arts Council, East, said:

'The £30 million Catalyst Arts: capacity building and match funding scheme is supporting 173 organisations to build their fundraising capacity and capability over a three-year period. It's great to see the Academy of Ancient Music sharing the benefit of their grant by making this fundraising workshop accessible to other arts organisations.'

The high standard of speakers at first workshop, and the content on offer, has led to places being sold out. There is a waiting list on offer where people can put their names down in case of cancellation. To register your interest, please click the link.

For more information about the Academy of Ancient Music, visit their website.