Thursday 6 December 2012

BBC Broadcasting House, Bristol, BS8 2LR

Time: 10am - 5pm

Speaker: This workshop was led by Frank Ash, Creative Consultant, BBC Academy

About this workshop

Artists and arts organisations are expert at telling stories within their own medium. This workshop aimed to support delegates in learning to translate these skills into storytelling for digital platforms using audio, audio-visual, words or other means. The workshop also looked at pitching your story as a critical part of ensuring that the project happens.

The workshop was designed for arts organisations and artists who have a project or idea that they want to bring to fruition; it is not a brainstorming workshop aimed at dreaming up new ideas. During the registration process delegates were askeded to confirm that they had thought-through a viable idea to develop at the workshop, as this will form a critical part of the day. 

The workshop aimed to: 

  • introduce delegates to the key elements of good storytelling
  • equip delegates with the skills necessary to develop and deliver good stories for digital platforms
  • introduce delegates to the techniques required for creating a good verbal pitch

encourage delegates to connect with each other during the course of the day and to use the relationships developed to support future activity.

Who was this workshop suitable for?

This workshop was suitable for people working within arts organisations, museums, galleries and for practising artists. Delegates are required to bring a viable idea that they wish to develop during the workshop.

Workshop outline

10am  Welcome and introduction
  Introduction to the elements of a story; who is your audience? What is the purpose of your content? Looking at some good content and unpacking how and why it works
  Talking through your story (and selling it to someone else)
1pm Lunch and networking with fellow delegates
  Writing up a sotry treatment
  Improving your story and pitching it to fellow delegates
  Round up of learnings and feedback from delegates about the workshop
5pm Close

If you cannot attend you can still access audio and video content and links to further resources on the Building digital capacity for the arts minisite.

You can also join the conversation on Twitter by following @ace_national and using #digicaparts.