We've compiled a list of social media resources you can explore when promoting your activity.
This is by no means an exhaustive list. Social media platforms are created all the time - so keep your eyes peeled for new ones and don't be afraid to use them! Creativity is the name of the game.
Free socal media platforms
- Facebook - over 33 million users in the UK
- Twitter - over 24 million active users in the UK
- Pinterest - great when you have lots of visual information, perhaps for a visual arts exhibition
- Instagram - great for posting images and videos. Although you need a smartphone or tablet to add content to Instagram, you don't need one to view what other people have made
- Vine - useful for creating short video content - for instance sets being put together, audiences flocking through your doors, costumes being developed (mobile needed to create but not view, again)
- YouTube - sharing videos of rehearsals or interviews with artists and directors, or previews of your activity can help generate interest. If you don't have the time, money or resources to produce your own films why not try contacting local suppliers or a local college to see if any of their students are willing to help you out
- SoundCloud - great for interviews and sound clips
- Tumblr - a blogging site, great for marketing to young people
- WordPress - a popular blogging site
- Vimeo - a popular video platform used by creative to showcase their work
- Storify - great for promoting pulling together a story based on web content from a number of sources using phrases, websites and hashtags
- Flickr - an image site where you can store, display and share your images at full resolution unlike Facebook
- LinkedIn - a social networking site with emphasis on work and skills. You can promote your activity to specific people on your address book
Evaluation is key for social media, so make sure you make the most of the following websites and applications that can help you do this easily:
Bit.ly - a website that helps you shorten your weblinks to more memorable lengths which are also better for Twitter when you have a finite number of text characters to get your message across. It can also help you track how many times your link has been clicked on compared to others you might have sent out, so you can see what links are most useful to people or what type of information they are most enjoying eg do they prefer links to video content or booking information?
Google Analytics - if you have a website it is worth connecting it to Google analytics so you can see how many visitors you have, what pages and content they are looking at, where they are from and what time of day or of the week they visit.
Facebook and YouTube have inbuilt analytics systems. As they are owned by Google, the YouTube analytics are very similar to Google Analytics for a website. Facebook can tell you a lot of information about who likes you - for example their interests, where they're from and when the best time is for you to post.
Google Alerts - you can set these up for any subject - you might want to set them up for your activity so you can be alerted when someone writes or mentions your work, which will be useful to find new channels to promote yourself through or reviews you might not otherwise have found.
Hootsuite, Tweetdeck and other social media management tools can help you keep track of the messages you are putting out. It can also help you stay on top of social media conversations that you might be able to contribute to using information on your activity. However, it is important that your tweets should be relevant to the audience otherwise people will feel like you are spamming them.
Other useful guides
Mashable.com and econsultancy are resources for digital marketing and have useful guides on using social media platforms and getting the best out of them. They also have really useful beginners' guides to setting up a Twitter account - which is well worth having a look at. Mashable also have a guide to approaching journalists on social media.
AMA have produced a useful guide on how to use Twitter as a cultural organisation.