How can social media help you generate coverage? These days, most journalists are trawling the internet for content. It's just about catching their interest.

Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Common platforms you may wish to use are Facebook, Twitter and Tumblr.

Why use social media?

There are over 24 million active Twitter users and over 33 million Facebook users in the UK. In any one day there are 500 million tweets worldwide and the number of daily Facebook users is growing at a rate of 25 per cent each year.

Social media has the power to share a lot of information, instantly - it's low on cost and time but high on impact and value.