If you want others to know about the work you are doing and if you want people to take part in or attend your activity, then marketing and audience development will be important. Before you start promoting your project you will need to have a think about who you are speaking to, who your audiences are and how best to reach them.

To help you to do this you may want to 'segment your audiences'. You can find out more about audience segmentation and the 13 arts segments here. You also can find out about audience development and marketing in our information sheet.

There are lots of different marketing resources you can explore when promoting your activity

The Arts Marketing Association have lots of useful marketing guides and run courses for artists and arts and cultural organisations that you can go on. One of their services, funded by the Arts Council, is Culture Hive. This has a wealth of audience development resources including an Audience Development toolkit which covers the principles of audience development and how to produce a campaign.

The Audiences Agency is a national agency with strong local roots, and it also works with organisations, offering support and guidance on how to grow your audiences.

It's worth signing up to the Culture Hive and Arts Marketing Association mailing lists as well as the Guardian Culture Professionals Network for useful marketing tips and articles.

Make sure you check our list of social media resources too!

Some publications that also might be useful are Call it a tenner: the role of pricing in the arts and A flat pack guide to marketing the arts.

You can find more guides and further information in our audience development and marketing information sheet