How to use the grant award logos

Please do not alter the proportions of the logos, enclose them in a box, add effects or crop them to fit into a small space. See the examples below, which demonstrate how misuse of the logo can affect its impact.

Examples of how not to use our logos

Never:

  1. enclose the logo in a box
  2. alter the proportions of the logo
  3. add effects to the logo, eg. shading or outlines

Colour

The grant award logo and Lottery grant award logo should appear in black against a white or pale background or in white against a black or dark background. They should never be reproduced in any other colour.

Examples of how to use our logos following our colour policy

Minimum sizes

The minimum sizes for the grant award logos appear below. Where possible, the logos should be larger, to ensure visibility. The width of the logos should always remain in equal proportion to their height.

Page Size Grant award logo height
A2-A0 20mm
A3 18mm
A4 15mm
A5 12mm
DL 10mm
Below DL 8mm

Plaques, site boards, hoardings and permanent signs

Signage must be clearly legible from a minimum of five meters, and so must be no smaller than the following minimum sizes:

  • large format site boards and hoardings - 300 mm high
  • permanent signs - 150 mm high

Exclusion zones

Ensure you place an exclusion zone of blank space around the two logos. Nothing (typography, graphic device or photographic detail) should encroach into this space.

The formula for the exclusion zone is detailed below and applies to all sizes of reproduction.

If either of the two logos feature in a line-up of logos from other organisations, our exclusion zone requirements still apply.

Examples of our exclusion zones surrounding our logos

Wherever possible our grant award logos should be positioned in any of the four corners of a design layout. The logo should be positioned at least the distance of the exclusion zone from the edge of the page.

If you need to display one or more logos in a line-up, please make sure they are exactly aligned and reflective of the investment hierarchy. For example, where Arts Council England is the primary funder, the logo should be the most prominent and should appear first in a logo line-up, and adhere to our exclusion zone guidelines. If you have received funding from two distributors please use the dual funding Lottery grant award logo.

Examples of how to position the logos

Websites

If your organisation has a website, the relevant grant award logo must appear on the home page above the fold.

It must be clearly visible (a minimum of 70 pixels high). We also require you to include a link to our website, so people know who we are and how they can apply for our support. Our website address is www.artscouncil.org.uk.

If you use other web-based platforms to publicise your work, such as Facebook or other networking sites, you should display the grant award logo/Lottery grant award logo.

Examples of correct height of logos

Print advertising

Our grant award logos should feature in any print advertising that you run, which is related to the funded project.

If the size of advertising space does not allow you to include our logo in a size that is legible, use the words: 'Supported using public funding by Arts Council England' or 'Supported using public funding by the National Lottery through Arts Council England', depending on the source of funding.

Our print advertising guidelines also apply to recruitment advertising, if the advertised role is related to the funded project or organisation.

Brochures and programmes

Our grant award logo/Lottery grant award logo should appear on the front or back cover of all related brochures and programmes and adhere to the logo guidelines. If your grant is allocated for a single project, which is part of a larger programme or event, then the grant award logo/Lottery grant award logo should be used on the brochure or programme pages that are specific to the project.

We reserve the right to include a page in your event brochure or programme in order to promote the arts in your region. The content, timescales and deadlines for this would be discussed and agreed in advance with you.

Verbal and written acknowledgement

All press releases, interviews, public statements and event speeches should feature a written or verbal acknowledgement of our support. This acknowledgement should be made throughout the duration of your funding.

Using the words: 'Supported using public funding by Arts Council England' or 'Supported using public funding by the National Lottery through Arts Council England', depending on the source of funding.

Film, sound and broadcast media

Your visual media should acknowledge our support via use of the grant award logo/Lottery grant award logo.

Sound media should use a verbal acknowledgement: 'This production is supported using public funding by Arts Council England' or 'This production is supported using public funding by the National Lottery through Arts Council England'.

Formats

The logos are supplied in different formats. To use the correct format for your purpose please find suggestions below:

  • signs - EPS
  • merchandise - EPS
  • print stationery - EPS, JPEG 
  • online - GIF, JPEG, PNG
  • PowerPoint - JPEG
  • electronic templates - JPEG