Why do we have to acknowledge your support?
Where should I include the acknowledgment logo?
Do I have to use an acknowledgement logo?
What are the benefits to my activity or organisation of acknowledging Arts Council England/National Lottery support?
Why are there so many rules we have to follow?
Which logo should I use?
Can I change the colour of the logos to one of our own colours?
Which file format should I use?
What if the funding my organisation has received is for a staff member, service or something that I can't put a plaque or logo on?
What if your minimum logo sizes makes the logo too big to go on our business cards or letterhead?
What are the consequences of not acknowledging our support?
I cannot open the EPS version of the logo, what should I do?
Can the logo be animated?
I've downloaded a white PNG file, why can't I see the logo?
I was previously awarded funding from the Museums, Libraries and Archives council (MLA) do I need to change the logo I use?
I am taking part in The Space, what logo should I use?
Why do we have to acknowledge your support?
A condition of the public's support for public funding for arts and culture is knowing where and how their money is being spent. This is why using an acknowledgement logo is a condition of receiving your grant award. Your work is the best advertisement for public funding for arts and culture that there is.
All grant recipients should acknowledge our support when producing any form of information, marketing or publicity material, as detailed in the checklist. This includes press releases, leaflets, posters, websites, brochures, annual reports and stationery, such as letterheads.
Acknowledgement of support involves featuring the appropriate logo in accordance with our guidelines and including verbal and written acknowledgement of our support in your communications. If your project has a website, our logo must appear on the homepage, above rather than below the fold.
Yes. By accepting your grant, you have made a commitment to using our grant award logo/Lottery grant award logo to acknowledge your grant publicly, according to the guidelines. This is a requirement set out in your funding agreement with us.
Use of the grant award logo/Lottery grant award logo in your communications is a visual recognition of your success. Acknowledging our support communicates to the public and the sector that your work is of the highest artistic standards.
We know from research that the public supports public funding for the arts, but a condition of this support is knowing where and how that money is being spent. Every time you acknowledge our support, you are helping to ensure that the arts and culture sector continues to receive funding from public sources.
The Lottery grant award logo is owned by the National Lottery Commission (NLC). We are licensed to use it and to allow you to use it as a condition of receiving a grant from us. We need to follow the rules that the NLC have laid down and ensure that you do too.
The Arts Council owns the grant award logo and we need to ensure that everyone uses it consistently in order to achieve maximum impact and to communicate to the public how their money is being spent.
There are two versions of the logo available; Grant award logo and the Lottery grant award logo. Please visit the page that relates to your grant to find out which one you should use.
Essentially, you should use the Lottery grant award logo if your organisation is in receipt of any element of Lottery funds through the Arts Council; otherwise, you should use the grant award logo.
Please note, if you are a museum in receipt of funding through our Renaissance major grants programme and have also received National Lottery funding from the Arts Council for a particular project, we ask that you display both our Grant award logo and our Lottery grant award logo on any materials relating to that particular project. Any communications not relating directly to the particular project should just feature the Grant award logo as usual.
No. The logos should appear in black against a white or pale background or in white against a black or dark background. They should never be reproduced in any other colour. For full details, refer to our guidelines.
The logo can be downloaded from our website in a range of formats to cover a variety of applications: EPS files; PNG files; and JPEG files.
Please ensure you use the correct one for your purpose:
- signs - EPS
- merchandise - (such as balloons or T-shirts) - EPS
- print stationery - EPS, JPEG
- online - JPEG, PNG
- PowerPoint - JPEG
- electronic templates - JPEG
If you are using the logo on a large scale, use the EPS format.
In these cases, you need to consider where else you can acknowledge our support; for example on your website, in publicity materials, or in advertising.
See our checklist for a full summary of materials that should feature an acknowledgement of our support.
We have stipulated a minimum size for the grant award and Lottery grant award logos to make sure they are clear and easy to read. If this size is still too big for your purpose, please contact your regional communications team - it may be that you can acknowledge our support in writing instead of featuring the logo
Failure to acknowledge our support is a fundamental breach of your funding agreement. We will monitor this closely and contact all organisations and individuals who fail to comply with our guidelines. Not acknowledging our support is a breach of our terms and conditions and may affect your grant and/or any other future activity for which you request funding.
To open EPS files, you need to have the programmes Photoshop or Illustrator installed on your computer. These are standard packages for design, print and manufacture.
If you commission a designer to produce materials for you, they will be able to open EPS files (which you can email to them, even if you cannot open it).
If you are designing materials yourself and need to use this format (especially if you are producing anything that is going to be on a large scale), you can ask your printer to open the EPS file and insert it into your artwork, if you indicate where it should be positioned.
Always check that the logo has been put in the right place before you sign the artwork off.
No, the grant award logo and the Lottery grant award logo cannot be animated or manipulated in any way.
The white logo opens on to a white background. If you want to check it is there, right-click on the page that has downloaded and then copy and paste on to a word document, ensuring the background of the page is coloured.
If you now receive funding from the Arts Council, the points below detail how we would like you to acknowledge your funding:
- all organisations must replace their MLA logo with the Arts Council's logo online via your website and email communications right away
- we appreciate the cost implications of updating printed collateral but would ask that any new materials produced includes the Arts Council logo
- all organisations should credit the Arts Council in press releases, interviews, public statements and event speeches. This acknowledgement should be made throughout the duration of your funding. Please use 'Supported using public funding by Arts Council England' to acknowledge your funding
If you have been awarded funding for a commission as part of The Space you have received Strategic Funds and should use the Lottery grant award logo.