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Odin's Glow

  • Date: 3 August 2010
  • Artform: None
  • Area: North
Odin's Glow Odin's Glow, Bill Mitchell

Odin's Glow was a large-scale arts project which took place between 22 and 25 October 2009. An entire village was transformed into an art gallery showcasing scores of light, sound and art installations including commissioned pieces and community efforts. The culmination was a spectacular light show in which the large and prominent hill of Roseberry Topping was entirely illuminated in a stunning display of colour and light to illustrate the legend of the chief Nordic God, Odin, who is mythically associated with the hill and surrounding areas.

Odin's Glow was presented by Redcar & Cleveland Borough Council in partnership with culture10, visitTeesvalley, the National Trust and the North York Moors National Park, and was produced by Magnetic Events.

Part of North East England's world-class programme of festivals and events developed by culture10, Odin's Glow was funded by Arts Council England, One North East and Northern Rock Foundation.

The scheme was founded following extensive public consultation with village residents and provided the opportunity for 12 unique artworks and installations to be commissioned from new and established regional and local artists. It also saw new partnerships between Arts Council England, NewcastleGateshead, Redcar & Cleveland Borough Council, and regional marketing agencies.

We invested £25,000 in the festival through our National Lottery funded Grants for the arts scheme. Investment secured from partner organisations included £132,000 from culture10 (Landscape and Heritage programme from NewcastleGateshead), over £80,000 from Redcar & Cleveland Borough Council, and £34,000 of in-kind support from visitTeesvalley, North York Moors National Park, and Redcar & Cleveland Borough Council Marketing.

The event was a sell-out and attended by several thousand people. The marketing agencies reported 98% positive satisfaction with the event amongst villagers and visitors. It created a great sense of community pride, cultural excitement and public engagement as well as demonstrating a thirst for large-scale cultural events in Redcar and Cleveland. Following on from the opportunity that was given to local artists to perform at the event, artist Mag Hayden has gone on to full-time employment.

Headline facts and figures:

  • 26 artists and 300 children took part
  • There was an audience of 10,000 people over four days
  • Figures indicate the area has attracted 50,000 visitors from outside the region
  • The event received 90,000 web hits
  • A successful advertising campaign achieved nearly 100% positive coverage in all areas
  • From the evaluation of the event, 98% of respondents said they would like the event to happen again

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