This fund aimed to ensure that organisations funded by the Arts Council have an even stronger focus on attracting audiences.
Capacity building, sector development
Over £5 million awarded from 1 April 2012 to 31 March 2015.
Minimum award of £100,000.
Organisations or consortia, from the arts or non-arts sectors, that meet the aims and objectives of the work were eligible to apply. These were likely to include marketing, audience development, or research specialists.
The focus of this fund was the arts, but it was also open to museums and libraries that provide arts activities and opportunities.
Funds were awarded from 1 April 2012 to 31 March 2015.