Four projects that will examine the potential of big data - high volume, high velocity, raw information - in the arts and culture sector have been selected for funding through the Digital R&D Fund for the Arts.
These four projects will explore how the sector can use big data to grow its reach and develop new business strategies. The four projects, announced in May 2014, are:
ArtsAPI (£292,343) – A web service that allows arts organisations to show the value and impact they generate through their networks, helping them to create new and refined business models and propositions.
Arts Data Impact (£299,985) - ADI will embed the first ever data scientists-in-residence for the arts at the Barbican, English National Opera (ENO) and National Theatre to interrogate their ever-growing data resources alongside national data. The resulting tools, audience insight and organisational learning will be disseminated to the sector online and at wider industry events. ADI is delivered by The Audience Agency.
Culture Counts (£300,000) – Data gathering and sharing project. Devising and testing a new set of metrics and an online platform to help arts organisations better understand the quality and impact on their work by enabling audiences, peers and programmers to give real-time feedback on the event they have just experienced.
The Unusual Suspects (£184,325) - Nine arts and cultural organisations in Newcastle and Gateshead are pooling, profiling and segmenting their audience data in order to significantly increase the value derived from their publicly-funded activities. The consortium will create a data commonwealth to test the most effective ways to re-engage infrequent attenders, encourage audience cross-over and deepen audience engagement.