Find out more about the ten successful applicants to the Cultural destinations programme. Announced 16 January, 2014.
The Brewery, Kendal and partners
South Lakeland, £324,000
The Brewery, Kendal. The main intention for the project will be to restore Cumbria’s reputation as the UK’s leading rural cultural tourism destination. It will do this by representing and celebrating a long-established model to create innovative and often revolutionary art in small and intimate places that are rooted in the Lake District landscape, bringing it to a new contemporary audience. The Brewery will work with Cumbria Tourism, Lakeland Arts Trust; Wordsworth Trust, Grizedale Sculpture, Kendal Arts International, Theatre by the Lake, Lake District National Park Authority, National Trust and South Lakeland District Council.
Bristol Old Vic and partners
Led by Bristol Old Vic Theatre, a new Consortium of destination management organisations and leading cultural organisations will deliver an intensive three-year project drawing together the tourism industry and cultural attractions of the adjacent cities of Bristol and Bath. Both cities have well-developed visual and performing arts scenes and extensive physical and heritage attractions, but these are often seen as separate despite their proximity – barely nine miles by road or 12 minutes by train. By establishing a collaborative approach, the two cities will add value and appeal for visitors, developing both the cultural and tourist economies.
Cornwall Arts Centre
Cornwall has a powerful tourism brand and extraordinary cultural wealth, that will be brought together to develop a shared infrastructure and an offer that will celebrate people, place and weather in all their wildest forms. Led by Cornwall Arts Centre Trust, Cornwall’s Cultural Capital project will be delivered by a consortium that includes all seven of Cornwall’s Arts Council England National portfolio organisations, Tate St Ives, Visit Cornwall, Cornwall Council, The For Cornwall Museum Partnership and CoaST, The Cornwall Sustainable Tourism Project.
Firstsite Limited, Focal Point Gallery and partners
Led by Firstsite and Focal Point Gallery in partnership with Visit Essex, Essex County Council, Colchester Borough Council and Southend-on-Sea Borough Council, the project will bring together the arts and tourism sectors to raise the profile of Essex as a county with a rich cultural heritage and a vibrant arts scene. The project is aligned with Visit England’s strategic framework to create compelling visitor destinations and encourage tourism in seaside places. Firstsite and Focal Point Gallery already play a dynamic role in the cultural life of Essex, attracting more than 190,000 visitors each year. This funding will support a range of activities, including research and mapping, collaborative campaigns, design of itineraries and packages, training, data capture and evaluation, to encourage even more people to take part in arts and cultural activities in Essex.
Lincoln Business Improvement Group and partners
Nine organisations led by Lincoln Business Improvement Group have joined forces to make the most of the wealth of art, history and culture Lincoln has to offer. These organisations will work together to increase the local visitor economy by investing in the development of a new visitor app, digital signage and cultural holiday packages, as well as research, marketing and training.
Nottingham Contemporary and partners
Nottingham & Derby, £350,000
Nottingham Contemporary has joined forces with Derby Museums, the Harley Foundation, Chatsworth House Trust and local tourism partners, to offer an innovative project based on the notion of a modern ‘Grand Tour’. Visitors will be offered the opportunity to see previously unseen works of art from the Baroque and Enlightenment periods, alongside the work of leading contemporary artists.
Royal Liverpool Philharmonic, Liverpool Arts and Regeneration Consortium members and partners
Royal Liverpool Philharmonic and other members of Liverpool Arts and Regeneration Consortium (LARC) will work with cultural organisations, Liverpool City Council, Liverpool City Region LEP and other visitor economy organisations in the city to identify new ways of using the existing arts and culture offer to support the business tourism agenda. The consortium will develop unique and effective collaborative cultural packages for Liverpool focused on recognised growth markets and specific opportunities over the next three years. These will include the International Festival for Business in 2014 and over 30 major conferences that will take place in the city between now and 2017.
Sheffield Theatres Trust and partners
The Sheffield Cultural Partnership which includes Sheffield Theatres, Museums Sheffield, Sheffield Industrial Museums Trust, Site Gallery, Yorkshire Artspace, Sheffield International Venues, University of Sheffield, Sheffield Hallam University, Workstation/Showroom, Marketing Sheffield, Doc/Fest, Tramlines, Off The Shelf, Art Sheffield and Festival of the Mind, plans to extend its existing creative signposting, the popular website Our Fave Places, and publish District Guide listings. The city’s festivals will be supported to attract reviewers and industry professionals.
Square Chapel Trust and partners
Square Chapel Arts Centre (£292,500) will use arts and culture to boost tourism in the region, encourage more overnight stays and develop collaborative packages for tourists. It will be run jointly by Calderdale Council, Halifax Minster, Halifax Festival, Eureka! The National Children’s Museum and the Piece Hall as well as council-run venues such as the Victoria Theatre, Bankfield Museum and the new Central Library and Archive.
Turner Contemporary and partners
Led by Turner Contemporary and Visit Kent, this project brings together a consortium of more than 20 Kent based organisations, including Kent County Council, Canterbury Museums, English Heritage and the University of the Creative Arts, to deliver an ambitious programme that aims to increase the Kent tourism market by 5 per cent over the next three years. It represent the first time that these diverse sectors (arts and culture, tourism, local government, education) have come together in such a comprehensive way to increase the reach of Kent’s world class cultural destinations. It aims to ensure that arts and culture become key drivers for tourism in the county by 2016.