Frequently asked questions about the Creative people and places fund for 2013/14.

Creative people and places: 2014

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What is Creative people and places?

The Creative people and places programme focuses on parts of the country where people’s involvement in the arts is significantly below the national average. The programme takes a new approach by empowering local communities and grass roots organisations to take the lead in shaping local arts provision


As well as allowing local communities to take the lead in inspiring others to get involved with the arts, the programme is also an opportunity to develop new and sustainable approaches to creating and sharing great art for everyone.  This is crucial to the vitality and longer term sustainability of the arts. 

Who can apply?

These are the areas that are eligible to apply for Creative people and places 2014. It represents the lowest 20 per cent from the Active People (arts) survey, two-year average percentage within the Arts Council’s South West and South East areas. Further details on this data source can be found here.

Area                         Local authority
South East Fenland
South East Forest Heath
South East Great Yarmouth
South East Harlow
South East Luton UA
South East Thurrock UA
South East Slough UA
South West   Rushmoor

Why is the Creative people and places 2014 round only open to eight places?

A total of £1.9 million will be available to establish a maximum of 2 new Creative people and places projects in eligible places in the South East / West during 2014. Proposals will be for between £500,000 and £1 million over three years until 2017. 

These funds are available due to an underspend in Creative People and Places rounds one and two.  Funds for Creative People and Places were notionally allocated to ensure geographical spread across areas that have places of low engagement, and there was an underspend in the South East and South West. 

What are the application criteria for Creative people and places 2014?

Creative people and places 2014 is a development from the earlier Creative people and places programme and specifically targets places identified in the South East and South West. Some of the criteria have changed from the earlier programme, so please read the guidance carefully.


We will award a grant to an organisation to lead a consortium (a group of organisations working together to manage the activity) in one or more of the eligible places listed.

What will Creative People and Places 2014 achieve?

The previous Creative people and places programme supported 18 consortia working across 31 places with relatively low levels of arts engagement.  Creative people and places 2014 is an opportunity to add to this suite of action research projects by applying radically different approaches to supporting more people to get involved in the arts as audiences and participants.

Creative people and places 2014 will focus our investment in parts of the South East and South West where people’s involvement in the arts is significantly below the national average, with the aim of increasing the likelihood of attendance and participation.


This investment will encourage long-term collaborations between local communities and arts organisations, museums, libraries and other partners such as local authorities and the private sector. It aims to empower them to experiment with new and radically different approaches and to develop inspiring, sustainable arts programmes that will engage audiences in those communities.

How will applications be assessed?

Assessment of your application
Applications will be assessed by an Arts Council relationship manager. Recommendations will then go to a national panel and a shortlist of applicants will be invited to attend an interview.

Interview of a shortlist of applicants
If selected for interview these will take place in your Arts Council England area. Applicants will be asked to include both artistic and community representation or at the very least demonstrate how they propose to ensure this is embedded in their approach.


How many applications will the Arts Council fund?

A maximum of 2 grants will be made within this round and the grant will be to develop a joined up programme of arts activity and audience development over three years and within a 10-year vision. 

What is the timeline for Creative people and places 2014?

Applications are open from 3 October and will close at noon on 10 January 2014.

Applicants will be notified if they are to be invited to interview on the 1st April and Interviews will take place on 22nd and 23rd April 2014.


Applicants to Creative people and places 2014 will be notified of the final decision in May 2014.