About the fund

Evidence demonstrates that some communities are engaging very little with the arts. This may be through lack of opportunities to attend and participate, or because of barriers like socio-economic factors, physical accessibility, or a limited offer of activities. We believe that everyone has the right to experience and be inspired by the art, so we want to transform the opportunities open to people in these places.

The Creative People and Places fund focuses on parts of the country where involvement in the arts is significantly below the national average. The aim is to increase the likelihood that people will participate. To date we have invested £37 million through the fund.

We also want Creative People and Places to support the public in shaping local arts provision, with the hope that this will increase attendance and participation. The projects we support develop long-term collaborations between local communities and arts organisations, museums, libraries and other partners (such as local authorities and private sector companies). They are empowered to experiment with new and different approaches to develop inspiring, sustainable arts programmes that will engage audiences in those communities.

Additional aims

  • Create an environment where the arts and cultural sector can experiment with new approaches to engaging communities
  • Establish sustainable arts and cultural opportunities
  • Encourage partnerships across the subsidised, amateur and commercial sectors
  • Demonstrate the power of the arts to enrich the lives of individuals and make positive changes in communities
  • Encourage activity that is radically different from what has happened before in that area
  • Maximise opportunities for collaborations across museums and libraries
  • Maximise digital opportunities for the public to experience art

The projects

Find out more about all the Creative People and Places projects.

How to apply

The next round of funding will be open to applicants in 2016. In the meantime, you can read the guidance document for applicants: PDF | Word. We also strongly suggest you read the observations from round one of applications: PDF | Word. This is based on feedback from the board responsible for assessing the first round of applications – we hope it will prove useful when writing your application.

Case study

John McGrath, Artistic Director, National Theatre Wales gave an inspiring keynote speech on how he has been working to bring theatre of the highest quality to the widest possible range of people across Wales. You can listen to an extract of his speech below, or download the podcast here.

Read a transcript of the speech in Word or PDF.