About the fund

Evidence shows that some communities are engaging very little with the arts. This may be through lack of opportunities to attend and participate, or because of socio-economic factors, issues with physical accessibility or a limited offer of activities.

We believe that everyone has the right to experience and be inspired by the art, so we want to transform the opportunities open to people in these places.

The Creative People and Places fund focuses on parts of the country where involvement in the arts is significantly below the national average. The aim is to increase the likelihood that people will participate. To date we have invested £37 million through the fund.

We also want Creative People and Places to support the public in shaping local arts provision, with the hope that this will increase attendance and participation.

The projects we support develop long-term collaborations between local communities and arts organisations, museums, libraries and other partners (such as local authorities and private sector companies).

They are empowered to experiment with new and different approaches to develop inspiring, sustainable arts programmes that will engage audiences in those communities.

Additional aims

  • Create an environment where the arts and cultural sector can experiment with new approaches to engaging communities
  • Establish sustainable arts and cultural opportunities
  • Encourage partnerships across the subsidised, amateur and commercial sectors
  • Demonstrate the power of the arts to enrich the lives of individuals and make positive changes in communities
  • Encourage activity that is radically different from what has happened before in that area
  • Maximise opportunities for collaborations across museums and libraries
  • Maximise digital opportunities for the public to experience art

The projects

Find out more about all the Creative People and Places projects.

How to apply

The next round of funding will open in 2016. Applications are invited from existing consortia whose projects will end by October 2017. Guidance document for applicants: PDF | Word.

We also strongly suggest you read Building Whilst Flying, a report on the progress and key learnings from the Creative People and Places programme so far. 

You may also find the observations from round one of applications useful: PDF | Word. This is based on feedback from the board responsible for assessing the first round of applications.

Case study

John McGrath, Artistic Director, National Theatre Wales gave an inspiring keynote speech on how he has been working to bring theatre of the highest quality to the widest possible range of people across Wales. You can listen to an extract of his speech below, or download the podcast here.

Read a transcript of the speech in Word or PDF.