Achieving great art for everyone, our 10-year strategic framework for the arts, sets out five goals for the arts over the next 10 years and, under each goal, a number of priorities for the next four years. In September 2011, we published Culture, knowledge and understanding: great museums and libraries for everyone, which provides the basis for our investment in museums and libraries.

However, as the focus of our capital investment is the arts, we would expect all organisations to demonstrate how they will contribute to the original strategic framework:

Goal 1: Talent and artistic excellence are thriving and celebrated

  • using our investment to ensure excellent art happens
  • establishing a coherent, nationwide approach to the development of artistic
  • talent, particularly for emerging and mid-career artists
  • supporting an artistically-led approach to diversity in the arts
  • responding to major opportunities such as the London 2012 Olympic and
  • Paralympic Games to showcase talent and build audiences for excellent art

Goal 2: More people experience and are inspired by the arts

  • developing arts opportunities for people and places with the least engagement
  • strengthening the distribution of excellent art through touring and digital
  • platforms
  • encouraging funded organisations to be even more focused on attracting
  • audiences

Goal 3: The arts are sustainable, resilient and innovative

  • promoting greater collaboration between organisations to increase efficiency
  • and innovation
  • strengthening business models in the arts and helping arts organisations to
  • diversify their income streams, including by encouraging private giving

Goal 4: The arts leadership and workforce are diverse and highly skilled

  • building a network of arts leaders who value sharing their knowledge and skills,
  • for the benefit of the arts and civil society
  • creating equal opportunities to enter the arts workforce

Goal 5: Every child and young person has the opportunity to experience the richness of the arts

  • improving the delivery of arts opportunities for children and young people
  • raising the standard of art being produced for, with and by children and young people