Why are you suggesting that technical or other service providers are not confirmed at this stage?

Why are you focusing on family and cross-generational audiences for the collaborative action fund?

Is the 10 per cent match funding requirement from other sources totally fixed? Can 'in kind' be included in this 10 per cent?

Can I apply under more than one strand?

Is it possible to be a named partner in more than one application?

Does it matter if the activity I am proposing doesn't get underway until 2013?

Do I need all potential partners in place at the time of making an application?

Is this grant commission only for audience development agencies?

Who will be making the final decisions?

Can the cost of any consultation and research needs be included within the budget for the proposal?

Does it matter if the partnership funding isn't expected to be 10% in the first year?

How much did the Arts audiences insight segmentation cost? Is the Arts Council anticipating continuing to commission the Arts audiences insight or is the hope that activity supported by the strategic fund will replace this?

Are there plans to cease the Taking Part survey or reduce the survey size?

Would a proposal that focused on helping arts organisations become more sustainable and audience focused count as 'benefitting the public'?

Can a reduction of our usual fees count as in kind contribution to partnership funding?

Will the Arts Council encourage arts organisations to get involved in activity supported by this fund?

Will my application be ineligible if i did not register an interest with the Arts Council in advance?

Why are you suggesting that technical or other service providers are not confirmed at this stage?

This is to ensure that proper procurement processes are followed when purchasing services. As this is a grant commission, successful grant recipients will subsequently need to identify any suppliers through a tendering process. At application stage, we recognise this could mean identifying indicative costs for some aspects of the proposal which will later be tested in the market.

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Why are you focusing on family and cross-generational audiences for the collaborative action fund?

To maximise impact in this strand, we wanted to provide a specific focus given our limited resources. There is evidence to suggest that a families' relationship with art can influence arts attendance and participation habits for a lifetime. We are using a broad definition of family which includes people from across the age groups and generations.

A recommendation to focus on family-facing campaigns was made by an external advisory group of arts organisations working with us earlier in the year. They suggested there was potential for large scale collaborative action in this area that could attract partnership support from the arts and other partners.

For cross-generational audiences, we are interested in projects or schemes that bring different generations together through art. This may involve older and younger people attending and participating in the arts together, but it can also be any other cross-generational groups.

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Is the 10 per cent match funding requirement from other sources totally fixed? Can 'in kind' be included in this 10 per cent?

The match funding requirement is for a total of 10 per cent of the budget to come from other sources. This can include an element of 'in kind'.

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Can I apply under more than one strand?

Yes, however, we are asking you to submit a detailed activity plan for each strand that you are applying for. If you are applying to do more than one activity within a strand, you should describe these as a suite of activities.

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Is it possible to be a named partner in more than one application?

Organisations may be a named partner in more than one application; however, applicants should consider the impact on their organisation's capacity and their capability to deliver the outcomes of each application they are named in.

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Does it matter if the activity I am proposing doesn't get underway until 2013?

You can apply for up to 3 years funding and so it is fine for the bulk of the activity to take place at any point over this period as long as your activity plan and budget reflect this.

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Do I need all potential partners in place at the time of making an application?

Your application will be stronger if you can show real commitment from your planned partners. However, we do recognise that this may be a challenge within the timeframe and you should state if a partnership is confirmed or in discussion. We also understand that some aspects of partnership development can only take place once a provisional grant offer has been made.

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Is this grant commission only for audience development agencies?

No. Any organisation can apply as long as they meet the eligibility criteria.

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Who will be making the final decisions?

The applications will be assessed by a panel of Arts Council staff. Comments will be drawn from all relevant regional offices. Final decisions will be made by the Arts Council's Management Committee.

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Can the cost of any consultation and research needs be included within the budget for the proposal?

Yes they can, where a case is made that the consultation or research is necessary to deliver on the brief.

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Does it matter if the partnership funding isn't expected to be 10% in the first year?

It is ok if the level of partnership funding drops below 10% in any one year as long as it is at or above an average of 10% over the  period of funding requested.

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How much did the Arts audiences insight segmentation cost? Is the Arts Council anticipating continuing to commission the Arts audiences insight or is the hope that activity supported by the strategic fund will replace this?

The segmentation cost was around £70,000 (in 2008) and the postcode modelling about £30,000. This includes the analysis and the outputs. This does not include the costs of licences for the Insite service provided by CACI (which produce Area Profile reports). The latter currently cost around £60,000 for four licence holders per annum. We cannot guarantee that these costs represent the current market value for these services. We would urge potential applicants to think beyond simply replacing or maintaining existing services and to focus on cost effective and innovative ways of meeting the ambitions of the brief.

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Are there plans to cease the Taking Part survey or reduce the survey size?

The Department for Culture, Media and Sport (DCMS) are committed to supporting this survey until at least 2015 and we are not aware of any plans to reduce the survey size from around 15,000 respondents.

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Would a proposal that focused on helping arts organisations become more sustainable and audience focused count as 'benefitting the public'?

Yes, it would count. The level of this benefit will obviously depend on the outputs and outcomes of the activity and this will be taken into account as part of the assessment.

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Can a reduction of our usual fees count as in kind contribution to partnership funding?

Yes it can. As part of the assessment process we will take into account value for money principles and any contribution will be noted for its worth in terms of contribution to the activity.

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Will the Arts Council encourage arts organisations to get involved in activity supported by this fund?

The Arts Council will suggest that arts organisations take advantage of any relevant activity supported via this fund but organisations will not be compelled to take part.

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Will my application be ineligible if i did not register an interest with the Arts Council in advance?

Only organisations that will receive regular funding from the Arts Council from 1st April 2012 were required to register their intention to apply to this fund in advance.  

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